- How to spot the tricks Big Oil uses to subvert action on climate change
Three ways fossil fuel companies try to trick the public.
Aware of the science but afraid of the impacts it might have on their returns, oil executives funded opposition research that “attacked consensus and exaggerated the uncertainties” on the science of climate change for many years, with the goal of undermining support for climate action.
Their messaging has worked for so long because Big Oil has become really good at stretching the truth.
So what are the talking points the oil industry uses to try to convince the public in these PR blitzes?
People can recognize fossil fuel industry talking points by thinking about what they’re designed to do. In general, fossil fuel talking points are designed to do three things: make people believe that climate action will hurt them, and hurt their pocketbooks in particular; make people think we need fossil fuels; and try to convince us that climate change isn’t such a big deal.
1) Right now, they’re really hammering the point that climate action is going to hurt jobs and the economy.
It is true that if we phase out the fossil fuel industry there are going to be people, and indeed whole communities, that will need to find their livelihood in different industries. That is absolutely true.
But two things about that: Number one, you can design policies so that those people don’t suffer, and number two, you can put incentives in place so that the new jobs are created in the geographical regions that are already depopulated and suffering economically, because the fossil fuel industry is not actually prosperous enough anymore to sustain a vibrant economy in those regions to begin with.
So you can set up both: policies to ease the transition and policies to incentivize new investment so that the economy ends up more vibrant in these locations than it was before. Nothing is inevitable. The transition can be managed.
2) The second thing oil and gas companies will do is try to make people believe that we need fossil fuels, and that oil and gas companies should stay in business.
One I’ve seen a lot lately raises people’s national security fears with the message that we need to extract oil to maintain our “energy independence,” as if domestically produced fossil energy alone were powering America’s homes and businesses.
The truth is that, according to the US Energy Information Agency, in 2019 (the latest year for which full data is available) the US imported 9.14 million barrels of petroleum a day — half a million more than we exported. It’s clean, safe energy sources like wind and solar that are sure to be domestically produced, not oil and methane gas.
Another talking point designed to make us believe that
we need fossil fuels is the message that we cannot halt global warming without “innovation.” This is a tricky one, because you’ll often hear energy researchers talk about the innovations we’ll want to develop in order to enable continued aviation and industrial shipping.
But saying that new technologies will help us is different from saying that we need them, which implies that the world cannot stop using fossil fuels now. So politicians in the pockets of the oil and gas producers will proclaim that they support “innovation,” and fossil fuel companies will place ads touting the money they’re spending on research and development— but the money they actually do spend is orders of magnitude smaller than their PR budgets, not to mention their budgets for exploring and developing new fossil fuel reserves.
3) The third thing Big Oil will try to do is to make people believe that climate change is not such a big deal. Either they call people trying to communicate the dangers of global warming “alarmists” or they simply don’t talk about the climate crisis at all.
In their campaign of silence they’re aided by the vast majority of the broadcast news media, which mostly proceeds as if the crisis didn’t exist and won’t even mention the words “climate change” when they report on floods, fires, and hurricanes in which there are scientifically established links to global warming.
Summary: Okay, so we now have the three points the fossil fuel industry often uses: Convince people climate action will hurt their pocketbooks, suggest that we need fossil fuels, and downplay the climate emergency. How do climate scientists, activists, and the media counter that narrative?
We’ve got to keep climate change in the foreground of people’s attention.:
Climate change crisis: How oil and gas companies try to trick the public - Vox
Just for fun.
- Part of #2 - talking point designed to make us believe that we need fossil fuels is the message that we cannot halt global warming without “innovation.”
Hook, line and sinker