In Russia, there is a popular saying that goes like this: "Responsibility is punishable". In other words, if you stick your neck out, you risk getting your head chopped off - so it is better not take the initiative.
I have been thinking about that phrase after two recent screw-ups tarnished carefully cultivated media spectacles designed to portray the Russian state in the best possible light.
The first eye-raising incident surfaced on President Vladimir Putin's annual "direct line" television show - a highly choreographed question and answer session where specially selected Russians get the chance to quiz the head of state.
This year's edition came with an added feature: viewers were invited to "direct-text" the president with their messages appearing live on the screen - and some responded with brazenly defiant statements like: "Putin, you really think that people believe this circus with its planted questions?", "All of Russia thinks that you've been too long on your 'throne'", and "Three presidential terms is enough!"
It seems highly unlikely that the programme's producers would have pre-approved such rebellious content and, revealingly, the off-message texts disappeared for an hour or two. I began to wonder what would happen to the person who had come up with the "live-text" idea.
A few days later, the Kremlin's spokesman, Dmitry Peskov waved the "rouge-texts" incident away. Many of the questions were of an "emotional nature", he said, adding that the viewers "were not expecting us to answer them".
The second public relations debacle centred on the footage Mr Putin showed filmmaker Oliver Stone during his much-derided documentary on the Russian leader.
"This is how our air force operates," said Mr Putin as he played some grainy video on his iPhone.
"These militants are running with arms; not just machine guns, but they have some serious weaponry at their disposal, which they used to destroy army vehicles."
Mr Stone nods his head obligingly - but the footage was fake. The Russian president was actually showing pictures of US troops shooting at Taliban fighters in Afghanistan in 2013.
For added realism, someone had added some audio of Ukrainian pilots operating over Donbass. The discovery was made by sharp-eyed researchers at a Russian non-profit Conflict Intelligence Team.
Once again, I wondered how it could have happened. Was a junior officer in the Ministry of Defence ordered to doctor up a video - or did he simply think he would get away it? What was clear, however, was that nobody in a position of responsibility was going to take responsibility.
Instead, we heard from Mr Peskov, who deployed the standard Russian defence - denial. "This is not true," he said. "Nonsense". And that was it.
In both of these cases, reality got in the way of a couple of carefully-constructed events - and the reality of things in Russia is hardly ideal. The economy is stagnant, the standard of living is dropping and an over-sized military eats up badly-needed funds.
But you will not see any of that on state television. Instead Mr Putin & co prioritise the appearance of things - the appearance of strength and stability for example. That way, you do not have to take responsibility for what is really going on.