London restaurant says 'pay what you want'
London restaurant says 'pay what you want'
A LONDON restaurant is asking customers to pay only what they want for meals in a bid to beat the credit crunch.
The Little Bay restaurant in central London will present diners with absolutely nothing when they ask for the cheque during February, leaving it up to them to decide what the meal was worth.
"Anything between a penny and 50 pounds ($111) will make me happy, it's entirely up to the customer to decide," restaurateur owner Peter Ilic said.
"It just seemed the right thing to do with everyone under the cash and feeling pretty miserable," he said.
Mr Ilic, a long-standing player in the London restaurant business, is well-known for his value gourmet food, but now he's gone one step further and effectively cut prices to zero.
"Customers have already paid 20 per cent more than the original price," he said, confident that he will more than cover his expenses for the month. "People want to be polite and would be embarrassed not to pay enough."
Not only is the deal pretty attractive for those who might decide to pay nothing, the food is pretty tempting too.
Starters include crab tartelette, foie gras terrine and goat cheese souffle, while main courses range from duck breast to steamed butterfish and filet steak.
The only thing customers definitely have to pay for are their drinks. But for those really suffering in the credit crisis, the tap water is served free.
