THAILAND: Now Google AdSense 'speaks Thai'

Google has announced the availability of Google AdSense for content in Thai, a programme that contextually targets ads to Thai-language web sites.

Google AdSense enables web site publishers to serve text and image-based Google AdWords ads precisely targeted to the specific content of their individual web pages. Google then pays the publishers for valid clicks and/or impressions made by site visitors to these ads.

Google AdWords advertisers can now choose to show their ads on Thai-language web sites to extend their reach to 14 million Thai Internet users, while Thai Internet users benefit from more relevant ads and a better web experience.

Publishers apply online and, once approved by Google for participation in the program, have instant access to over hundreds of thousands of advertisers worldwide in Google's ad network, ranging from large global brands to small local businesses. This depth and breadth of advertisers provides publishers with ads that are highly relevant to their web sites, even if they contain specialised content.

Thai Webmaster Association vice president Udom Prikaset said that being able to monetise web sites effectively through AdSense would encourage more Thais to come online and start their own web sites, knowing that they will be rewarded for creating quality content in Thai-language on the Internet.

"This then creates a virtuous cycle where better Thai content benefits Internet users, which drives more user traffic to sites that advertisers can reach. The revenues from AdSense for Content can help in offsetting publishers' costs and would especially benefit niche sites with specialized content, from individual blog sites to local small-and-medium business sites."

Strategic partner development manager for Google Thailand Pornthip Kongchun said Google AdSense for content in Thai would improve the overall web user experience by bringing relevant, unobtrusive, text ads to a diverse range of Thai-language web pages rather than disruptive, unrelated ads such as pop-ups and animations.

"By providing Thai web site publishers with an effective way to monetise content pages on their sites, Google AdSense strengthens the long-term financial viability of Thai-language content creation on the web," she added.

To apply online for the program, Thai web site publishers can visit http://www.google.co.th/adsense. Google's AdSense team will review each publisher application to ensure that the site meets program policies and webmaster quality guidelines.

To activate the service, publishers log into their accounts and cut and paste a small piece of HTML into their web pages or ad servers, after which relevant text-based AdWords ads start appearing. Once the program is up and running, publishers can monitor ad performance through detailed online reports. In addition, Google's AdSense team monitors each participating site in the program on an ongoing basis.

AsiaMedia :: THAILAND: Now Google AdSense 'speaks Thai'