Indian hotel invasion nears
18/02/2012
Tourism and wedding markets the draw
About 20 large Indian hotel chains are expected to invest in Thailand within the next 3-5 years to benefit from the growing tourism industry, says Satish Sehgal, president of the Thai-India Business Association.
The Tourism Authority of Thailand (TAT) reports 1 million Indian tourists are expected to visit Thailand this year, a 20% increase from last year, generating income of 33.8 billion baht.
"All these Indian tourists are why businessmen want to set up hotels here," said Mr Sehgal, adding that incentives from the Board of Investment (BoI) also play a role in the decision.
Potential growth in the Indian wedding market also is a factor. With a population of 1.2 billion, India has the largest number of billionaires in Asia, said Mr Sehgal, adding that 300 million are in the emerging middle class or millionaires.
"This niche [the wedding market] was targeted by the TAT six to seven years ago and has become very successful," he said.
It costs 30-50 million baht to host a wedding, which is usually held for seven days and seven nights, with 300-500 people participating.
Mr Sehgal expects at least 100 weddings to be held in Thailand this year. Costs in India are 2-3 times higher for a wedding.
Mr Sehgal expects most of the 20 chains planning a local hotel will be interested in three- or four-star hotels with rates of 1,500 to 2,000 baht a night.
"I think Thailand already has a sufficient amount of five-star hotels, and the upper end will go to Samui and Phuket," he said, adding that Thailand now has seven or eight Indian-owned hotels.
But the wedding sector brings a new set of challenges such as customs declarations, as Indians tend to bring a large amount of jewellery and clothes with them.
"Visitors feel very uncomfortable about this. Gold prices in India are higher than in Thailand, so who would want to sell them here?" asked Mr Sehgal.
He pointed out Thai-owned restaurants have a good opportunity to invest in India, while Indian educational institutions are interested in investing in Thailand because it is difficult to enter universities in India.
"In the past, [parents] would send their children to study in the US and England, but now they arre looking at neighbouring countries," he said, adding many are studying in Singapore.
"We should take a serious look at this [education] market. But if Thailand wants to appeal to Indians, the medium of instruction should be English."
bangkokpost.com

