Key Points
- Ford unveiled the compact Maverick pickup Tuesday as the smallest vehicle in its highly profitable truck lineup.
- It will be the first pickup truck in America with a standard gas-electric hybrid engine when it goes on sale this fall starting at just under $20,000.
- Compact pickups are an untapped and unproven market in the U.S.
Apart for the typical American style bull nose (no offence intended) ... I like it. Both the concept and the styling.
Ford'''s new Maverick hybrid pickup starts at $19,995 and gets 40 mpg