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  1. #1
    Mid
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    Vaseline launches skin-whitening Facebook app for India

    Vaseline launches skin-whitening Facebook app for India
    July 14, 2010

    NEW DELHI (AFP) - Skincare group Vaseline has introduced a skin-lightening application for Facebook in India, enabling users to make their faces whiter in their profile pictures.

    The download is designed to promote Vaseline's range of skin-lightening creams for men, a huge and fast-growing market driven by fashion and a cultural preference for fairer skin.

    The widget promises to "Transform Your Face On Facebook With Vaseline Men" in a campaign fronted by Bollywood actor Shahid Kapur, who is depicted with his face divided into dark and fair halves.

    "We started campaign advertising (for the application) from the second week of June and the response has been pretty phenomenal," Pankaj Parihar from global advertising firm Omnicom, which designed the campaign, told AFP.

    Indian cosmetics giant Emami launched the first skin-whitening cream for men in 2005, called "Fair and Handsome" and advertised by Bollywood superstar Shahrukh Khan. It came 27 years after the first cream for women.

    Since then a half dozen foreign brands have piled into the male market, including Garnier, L'Oreal and Nivea, which promote the seemingly magical lightening qualities of their products in ubiquitous advertising.

    In 2009, a poll of nearly 12,000 people by online dating site Shaadi.com, revealed that skin tone was considered the most important criteria when choosing a partner in three northern Indian states.

    "More and more, there's an anxiety in the mind of men about having fair skin," sociology professor T. K. Oommen at the Jawaharlal Nehru University in New Delhi told AFP.

    "Indians believe that if you have fair skin you belong to the higher caste, the Brahmins," he added, explaining that a succession of light-skinned colonisers in India reinforced the association of fairness with power.

    "The Aryans, who came from central Asia, in addition to the Portuguese, the French and the British colonisers ruled over the country and probably contributed to this negative perception of dark-skin."

    nz.news.yahoo.com

  2. #2
    Mid
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    ^

    that is just wrong

  3. #3
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    bladdy hell.

  4. #4
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    I wonder if they are ready for this


  5. #5
    Philippine Expat Davis Knowlton's Avatar
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    ^^^But the Rupees will POUR in!!!!!!

  6. #6
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    England could do with teeth whitening cream

  7. #7
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    or just paper bags

  8. #8
    Enjoys sheep
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    Whitening creams are all over Indonesia. They sell like you would not believe.
    I see this as just another marketing game.

  9. #9
    Mid
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    Quote Originally Posted by mr Fred
    I see this as just another marketing game.
    reverse racism for mine

  10. #10
    Thailand Expat zygote1's Avatar
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    Quote Originally Posted by dirtydog View Post
    England could do with teeth whitening cream
    What's the point? You need teeth to whiten.



    Not that the Irish are any better.

  11. #11
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    Quote Originally Posted by Mid
    Vaseline
    Blimey, the stuff people rub into their skin- vaseline is distilled from black 'rod wax' that coagulates when you are drilling for oil. A step up I suppose from minced sheeps placenta.

  12. #12
    Enjoys sheep
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    Quote Originally Posted by Mid View Post
    Quote Originally Posted by mr Fred
    I see this as just another marketing game.
    reverse racism for mine
    It's crap but just marketing based on what people want. In the UK all the lasses are going stupid to get nice tans. In Indonesia all the lasses are going stupid to get rid of their tans.
    Sounds like India has the same thing.
    It's just marketing to the masses. Still crap but cash rather than racism based crap.
    Be happy dudes. It's a lot more fun than crying.

  13. #13
    Mid
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    Quote Originally Posted by mr Fred
    It's just marketing to the masses
    that is the justification , reality is still reverse racism

  14. #14
    Enjoys sheep
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    Quote Originally Posted by Mid View Post
    Quote Originally Posted by mr Fred
    It's just marketing to the masses
    that is the justification , reality is still reverse racism
    I think I'm so used to that, I'm immune. Being a white bloke over here is like being a pop star walking the streets. Every bugger wants to be white and loves anyone with white skin. Skin whitening products are all over the bloody place just as tanning stuff is available in the west.
    Maybe you're right and I'm just so used to seeing it I hardly notice any more.

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