Sex shop markets itself as family-friendly

FAR from the stereotype of dingy, dimly lit and well-hidden sex shops, a new adult store at Logan City is marketing itself as a family-friendly alternative.

Coloured pencils, colouring-in books and an ad hoc child-minding service are part and parcel of the Little By Little Adult Concept Store's approach to business at Hillcrest.

But the new business is locked in a battle for survival with Logan City Council and some surrounding businesses.

Two official complaints were lodged with Logan City Council regarding the business's location in a shopping complex that also contains a dental surgery, a chemist, a bakery and a beauty salon.

The sex shop also neighbours the New Life Lutheran Church.

Council has issued Little by Little a show cause notice, requiring the business to show reason for continued operation. But Little By Little business manager Monica Bekkers doesn't see what all the fuss is about: "Everyone has sex."

Ms Bekkers said she welcomed parents bringing young children into her shop if they had nowhere else to leave them.

"It only takes a child eight minutes to die in a hot car, and I don't see the harm in letting your child sit in our shop and colour-in while mum or dad look about," Miss Bekkers said.

"I must be clear I am not telling people to bring their kids in and show them the sex toys, I am saying if you need to have your child with you we can entertain them and that's OK.

"Everyone who works in this shop is a parent themselves we are family friendly."

The front of the store displays mostly lingerie, while sex toys and DVDs are at the back.

But New Life Lutheran Church pastor Noel Burton and his congregation had a different view. "It is a family shopping centre and that isn't the right place for a sex shop," Mr Burton said.

The church had not lodged a complaint to Logan Council, but Mr Barton said his view was firm: "Lots of children congregate there after school.

"But if the shop was moved to a semi industrial area we wouldn't have a problem."

Meanwhile, mother of four Renata Sant said she would happily shop in Little By Little and allow her young children to come with her. "It is a discreet shop," she said.