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  1. #1
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    'Harmful Gender Stereotypes'

    The U.K. Has Banned 'Harmful Gender Stereotypes' in Advertisements
    The move is an assault on free speech.



    Men can't cook, and women are bad at sports. Those stereotypes are just two of many that, as of last week, are illegal in British advertisements.

    Indeed, the United Kingdom's Advertising Standards Authority (ASA) instituted a ban on gender stereotypes "that are likely to cause harm, or serious or widespread offence." According to the ASA's overview, setups that will likely be in violation of the law include but are not limited to:

    An ad that depicts a man with his feet up and family members creating mess around a home while a woman is solely responsible for cleaning up the mess.

    An ad that depicts a man or a woman failing to achieve a task specifically because of their gender e.g. a man's inability to change nappies [diapers]; a woman's inability to park a car.

    Where an ad features a person with a physique that does not match an ideal stereotypically associated with their gender, the ad should not imply that their physique is a significant reason for them not being successful, for example in their romantic or social lives.

    An ad that seeks to emphasise the contrast between a boy's stereotypical personality (e.g. daring) with a girl's stereotypical personality (e.g. caring) needs to be handled with care.

    An ad aimed at new mums which suggests that looking attractive or keeping a home pristine is a priority over other factors such as their emotional wellbeing.

    The ban was implemented following an ASA review which concluded that stereotypical depictions pave the way for "real-world psychological, physical, economic, social and political harm for individuals and groups." Specifically, it mentions that the media portrayals may influence which toys children play with, "which can have long-term impacts." In adults, a stereotypically feminine rendering of women's roles can decrease their "motives and ambition, attitudes to involvement in politics, performance on maths tests and preferences for leadership roles."

    Certain scenarios are exempt from the new law. An ad may depict "a woman doing the shopping" or "a man doing DIY," so long as it is not presented in a light deemed insulting by the ASA. It also permits gender stereotypes when the ad explicitly challenges them.

    Gender stereotypes "constrict people's choices," says the ASA review. Yet the ban itself does precisely that, as it limits companies from advertising their products as they see fit and shields consumers from ideas associated with wrongthink.

    https://reason.com/2019/06/19/the-u-...dvertisements/

  2. #2
    The Fool on the Hill
    bowie's Avatar
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    hmm... guidelines provided by George Orwell - user instruction manuel: 1984


    Let Freedom Ring

  3. #3
    Days Work Done! Norton's Avatar
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    Quote Originally Posted by Klondyke View Post
    An ad that depicts a woman with her feet up and family members creating mess around a home while man is solely responsible for cleaning up the mess.
    But this is ok.

  4. #4
    Balls to Monty
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    Quote Originally Posted by Klondyke View Post
    An ad that depicts a man or a woman failing to achieve a task specifically because of their gender
    How will they know if the gender correlation in any given case is causal or coincidental?

    Quote Originally Posted by Klondyke View Post
    An ad that seeks to emphasise the contrast between a boy's stereotypical personality (e.g. daring) with a girl's stereotypical personality (e.g. caring) needs to be handled with care.
    But the genders really do have different inherent average skills and behaviours so how will they know if any given depiction is simply representational or exaggeration?

  5. #5
    disturbance in the Turnip baldrick's Avatar
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    the world would be a better place if they just banned advertising

  6. #6
    ความรู้ลึกลับ HuangLao's Avatar
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    Quote Originally Posted by baldrick View Post
    the world would be a better place if they just banned advertising


    ......and senseless wars.

  7. #7
    Thailand Expat
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    ... and menstruating women.

  8. #8
    Thailand Expat
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    Quote Originally Posted by OhOh View Post
    ... and menstruating women.

  9. #9
    Thailand Expat

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    Androgyny v misogyny. Eventually all will become gender neutral, and the ASA will complain that the sun no longer rises in the east.
    Fuckwits.

  10. #10
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    I don't get it, How is banning harmful gender stereotypes a negative?

  11. #11
    Thailand Expat
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    a woman's inability to park a car.
    If something is funny, look for the hidden truth.

    Girls no good at sports? If they are they can get the same money?

    depicts a man with his feet up and family members creating mess around a home while a woman is solely responsible for cleaning up the mess.
    She's not cleaning up the mess for him. She's cleaning up in case her friends pop round. They will be the judges, it is not him.
    Better to think inside the pub, than outside the box?
    I apologize if any offence was caused. unless it was intended.
    You people, you think I know feck nothing; I tell you: I know feck all
    Those who cannot change their mind, cannot change anything.

  12. #12
    Thailand Expat
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    ^
    The guy buys, repairs and sells vintage TVs. He keeps costs down by finding seats and tables from the trash.

    He makes enough profit to buy gifts for his wife. This month was a bulk purchase of talcum powder his wife wanted, as she enjoys rolling around in it during her "free" time.

    Luckily the guy had foreseen the consequences and the previous month had made enough profit, to buy her the vacuum cleaner.

    Only men plan accordingly for their wife's enjoyment.
    A tray full of GOLD is not worth a moment in time.

  13. #13
    En route
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    Quote Originally Posted by Buckaroo Banzai View Post
    I don't get it, How is banning harmful gender stereotypes a negative?
    How are gender stereotypes 'harmful'?

  14. #14
    Thailand Expat
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    Divide and rule 1.0

  15. #15
    Thailand Expat
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    Quote Originally Posted by Cujo View Post
    How are gender stereotypes 'harmful'?
    For most of history gender has been defined as male or female. Some, generally little discussed, "crossovers" were subject to restrictions.

    Homosexuality became more public and many had great difficulty in accepting it. I am thinking in the last two or three generations time scale. I would suggest nowadays most non religiously indoctrinated people, are pretty blasť.

    Those with homosexual family members or friends are aware of the situation and either tolerate or now embrace without prejudice. Due to personal experience of these "mystic" creatures one became friends with. Some are over the top but most are tolerant educated people and a joy to meet, discuss and argue with. As we have here on TD. Some are just a pain in the arse, as are the other genders.

    The definition and adoption the explosion of additional gender definitions , I suggest is acceptable, if all concerned are involved and take part in the decision-making process, i.e the will of the people.

    However what we are being presented with recently is some organisations, for whatever purpose, are forcing the non-included masses to adopt attitudes and behaviours they do not wish to. The masses are then subject to laws and prosecution, when not being included in the decision-making process. Some of these organisations are perceived to be foreigners, physically or culturally, which can cause additional difficulties.

    The masses then display their anger which defines the unrepresented masses as criminals.

    I was, for a few months, referred to as "Father", by my mid 20's single and I believe heterosexual, daughter. After we spoke and I told her I preferred, "Dad", she went back to it. My sons have always called me dad.

    Attached Images Attached Images

  16. #16
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    Quote Originally Posted by Cujo View Post
    How are gender stereotypes 'harmful'?
    It was described in replies as Orwellian, as how would they be able to discern between stereotyping and accurate depiction, and the regulators described as "Fuckwits " in other words the regulation perceived negatively.
    So , I asked " How is banning harmful gender stereotypes a negative? " as it seems to be the case with many of the replies, and not " How are gender stereotypes 'harmful'?"
    Having had my incredibly good looks stereotyped as shallow , My advanced intelligence stereotyped as aloof. and my humbleness as a weakness I am well aware how stereotypes are harmful
    The sooner you fall behind, the more time you have to catch up.

  17. #17
    Days Work Done! Norton's Avatar
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    Quote Originally Posted by Buckaroo Banzai View Post
    Having had my incredibly good looks stereotyped as shallow , My advanced intelligence stereotyped as aloof. and my humbleness as a weakness I am well aware how stereotypes are harmful
    I can relate to your experience and the pain and anguish you have suffered. Try acting stupid, egotistical and forego any personal hygiene. Worked wonders for me.

  18. #18
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    Quote Originally Posted by OhOh View Post
    However what we are being presented with recently is some organisations, for whatever purpose, are forcing the non-included masses to adopt attitudes and behaviours they do not wish to
    History is full of small groups not yielding to the tyrany of the masses that we all have benefited from.,
    In war it is called the resistance. In religion the reformers, in race relations the emancipators.
    I am sure you can think of many .

  19. #19
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    Quote Originally Posted by Norton View Post
    I can relate to your experience and the pain and anguish you have suffered. Try acting stupid, egotistical and forego any personal hygiene. Worked wonders for me.
    LOL

    I try to tone it down, which explains many of my posts in this forum. As for hygiene I can not. Cleanliness is next to godliness , and regardless of what , I shower once a week whether I need it or not!!

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