Online retail giant Amazon will block Australian consumers from its global sites to counter new laws to force it to collect the good and services tax on transactions.
From July 1 when the new GST regulations begin, Australian consumers shopping on Amazon international sites will be redirected to the local Australian site.
Consumer campaigner Christopher Zinn said shoppers will notice a significant reduction in options when browsing the internet for goods.
In a statement issued to the ABC, Amazon said it regretted the move and the inconvenience to customers accustomed to visiting Amazon's global online stores.
"We have had to assess the workability of the legislation as a global business with multiple international sites," a spokeswoman said.
Currently GST is applied to items bought overseas for more than $1,000.
Under the new GST collection laws beginning on July 1, online retailers like Amazon will be forced to apply the 10 per cent GST to goods purchased on international sites and shipped to Australia.
The requirement came after years of intense lobbying from local retailers in Australia such as Harvey Norman, Myer, JB Hi-Fi and David Jones, who have seen their traditional bricks and mortar sales suffer from online competitors.
MORE. Amazon to block Australian shoppers from its US website - ABC News (Australian Broadcasting Corporation)