Thread: Starbucks customers vent fury on social media, again.

Starbucks is changing its rewards program, and people are not happy about it.

The company announced Monday that starting in April, customers will no longer receive one point or "star" per visit. Instead, patrons will receive two stars for each dollar spent. What's the problem with that? Well, Starbucks is also changing how "gold" status and perks are calculated.

Right now, customers receive gold status once they've earned 30 stars in a year. That's loosely equivalent to visiting Starbucks 30 times, if you don't get any bonus points along the way.

Gold members get a free food or beverage product after 12 stars.

But when the new points system launches, customers will have to earn 300 stars -- or spend close to $150 -- to reach gold status.

After that, they will need 125 stars (the equivalent to spending about $63) in exchange for a free item.

The new program penalizes people who tend to spend less per visit. Regulars who buy a $2 cup of coffee, for example, will have to dish out $90 more per year to reach gold status.

The change will benefit people who spend at least $5 per visit, as they will still reach gold status in about 30 trips to Starbucks.

Starbucks says that a program based on spending has been a top customer request. But when the company announced the change, many people took to Twitter (TWTR, Tech30) to complain.

Tayler Gammon ‎@TheTaylerGammon
@Starbucks Right now I spend about $24 before I get a reward, now I have to spend $62.50 to get enough for a reward?!?!? This is bull!
3:13 AM - 23 Feb 2016

Brooke C. Wheeler ‎@bcwheeler
@Starbucks crowing "you'll earn stars faster!" -- but you'll need more than 10x the stars to get a freebie. That's inflation, not incentive.
3:12 AM - 23 Feb 2016

lake county democrat ‎@lakecountydem
@Starbucks This loyal customer is beyond angry - cut rewards for everyone averaging under $5.20 and claim it's a response to OUR requests?!
9:11 PM - 22 Feb 2016

This will be the most significant change to Starbucks' rewards program since its launch in 2009. A Starbucks (SBUX) spokeswoman told CNNMoney that the company is aware of the reactions on social media and is "always listening to customer feedback."

Starbucks will multiply the points for existing customers by 11 when the new calculations go into effect in April.

Starbucks customers furious about new rewards program - Feb. 22, 2016

go next door instead then you snivelling shits.

Their coffee is horrible...The real coffee, without the poovy cream shit...

^ You were halfway there, Hogg...

Any tosser that spends their money in Starbucks in the first place deserves whatever overpriced rip off bullshit that they get.

The place is a total rip off, wau overpriced crap

...go next door instead...

That would be bad for the office elevator image, yes.

I think there's some pertinent feedback for Starbucks on this thread if someone would like to forward a link to them at
1-800-LIKETHEYGIVEAFUCK

Iam surprised they have a coffee you can buy for $2.00

Originally Posted by Dapper

Any tosser that spends their money in Starbucks in the first place deserves whatever overpriced rip off bullshit that they get.

Yep.
Fuck Starbucks and fuck Starbucks people.

^ Especially the little tan-skinned wonders...

Originally Posted by thaimeme

Fuck Starbucks and fuck Starbucks people.

yeah - and do it in starbucks - bend them over the coffee machine and ram your cock right in them and see if that gets you arrested ?

or is that not what you meant ?

Know how many spoons of sugar Starbucks sweetest drink contains?

24

Originally Posted by baldrick

Originally Posted by thaimeme

Fuck Starbucks and fuck Starbucks people.

yeah - and do it in starbucks - bend them over the coffee machine and ram your cock right in them and see if that gets you arrested ?

or is that not what you meant ?

smash 'er right in the milk frother ?

Starbucks customers have long been mugged by the brand. First they willingly buy overpriced shite from a company with all the scruples of a Trump bid for the presidency, then they cry when the sucker marketing rug is pulled from under them.

Surprised it took so long for them to wake up and smell the coffee.

Originally Posted by nidhogg

I couldn't even get through it.

The change will benefit people who spend at least $5 per visit

Try getting out of Cinnabon without spending $5.

The $2 Starbucks customers should stop whinging. The lucky ones go to Tim Hortons anyway.

Tim Horton's rules...

Originally Posted by mykthemin

The place is a total rip off, wau overpriced crap

Kick the students out, lower the running cost and drop the price. Sounds like a plan to me. In Thailand anyway!

Wherever there is a Starbucks, there will be McDonald's nearby. Much better coffee at less than half the price.

The success story of Starbucks remains a mystery to me

Originally Posted by HermantheGerman

The success story of Starbucks remains a mystery to me

You guys suck !
i like starbucks.
their half double de-caf soy latte with a lemon twist is just adorable !

Throw a brick through the tax-dodging cnut's windows.