Ikea puts a stop to hide-and-seek games in Netherlands stores
More than 32,000 had signed up for the games at the Amsterdam and Utrecht branches but the Swedish retail giant says they are a safety threat.
Ikea has a message for people wanting to converge on its stores for giant games of hide-and-seek: go and play someplace else.
The phenomenon has taken off online in the Netherlands, where a whopping 19,000 people signed up to a Facebook group promoting a game at Ikea’s Amsterdam branch next month. Another 13,000 signed up for a game in the Ikea store in the city of Utrecht.
But the Swedish retail giant has bad news for folks wanting to hide among its room-like furniture displays: the numbers signing up are getting out of hand and the events have been blocked.
“We have contacted these pages on social media and humbly asked them to have their hide-and-seek games somewhere else,” Ikea spokeswoman Martina Smedberg in Sweden said Tuesday.
Ikea doesn’t want to be a spoilsport, but safety comes first.
Ikea puts a stop to hide-and-seek games in Netherlands stores | Business | The Guardian