Results 1 to 8 of 8
  1. #1
    Member youneverknow's Avatar
    Join Date
    Jul 2013
    Last Online
    30-09-2013 @ 04:39 PM
    Posts
    535

    Smile Advertising on adult sites pays out for one mainstream company

    Eat24 advertises on porn sites - Business Insider


    California-based food delivery service Eat24.com was looking to get the word out about its late-night meal offerings without breaking the bank.

    Having accepted $0 in venture capital funding, Eat24 needed to find sites to advertise on that drew large traffic numbers, but wouldn't charge the company high rates to display its ads.

    The answer, of course, was porn.

    An industry leader like Pornhub brings in 14.9 million unique visitors monthly, according to the tracking site Quantcast. That's more than the websites for Bloomberg and the Wall Street Journal combined. "A whopping 30% of ALL web traffic is dedicated to adult sites," the company claims.

    The catch is that a brand that advertises on Bloomberg is probably unlikely to put their name beside X-rated content. In fact, Eat24 found that the only companies that advertised on porn sites were other porn sites and "natural male enhancement" sellers.


    As a result, Eat24 said the advertising rates were dirt cheap. The company capitalized by pairing sexually suggestive banner ads ("BLT with your BDSM?") alongside video landing pages. The viewers that saw the ads were, naturally, not dressed appropriately to go out in public, and likely to have worked up an appetite. In short, they were the perfect customers to order delivery from the comfort of their own homes.

    The campaign wound up being a whopping success. Eat24 said its adult site banner ads were able to get three times as many impressions as the ads they posted on Facebook, Google, and Twitter combined. And they did it at just 10% of the cost. What's more, the company said 90% of the visitors the banners generated were coming to Eat24 for the first time.

    It remains to be seen whether other non-adult companies will follow Eat24's lead.
    For other observations that are perhaps unsuitable for our website, check out Eat24's case study.



  2. #2
    Tax Consultant
    Thormaturge's Avatar
    Join Date
    Jul 2007
    Last Online
    @
    Location
    Bangkok
    Posts
    9,892
    I can see a few other fast-food outlets following this idea...


  3. #3
    Thailand Expat
    kmart's Avatar
    Join Date
    Dec 2008
    Last Online
    Yesterday @ 08:43 PM
    Location
    Rayong.
    Posts
    10,053
    ^Ugh. Thanks for that.

    Eat 24 probably have marijuana to thank for most of their business, imo. Smoke, jerk off, get the munchies, and too paranoid to venture outside..?

    Sound familiar?

  4. #4
    POTUS HOCUS
    david44's Avatar
    Join Date
    Aug 2011
    Last Online
    03-12-2018 @ 01:21 PM
    Location
    Inner Wrongholia
    Posts
    13,668
    Home of the Whopper?

  5. #5
    Member
    harrybarracuda's Avatar
    Join Date
    Sep 2009
    Last Online
    Today @ 12:18 AM
    Posts
    53,857

  6. #6
    POTUS HOCUS
    david44's Avatar
    Join Date
    Aug 2011
    Last Online
    03-12-2018 @ 01:21 PM
    Location
    Inner Wrongholia
    Posts
    13,668
    Will it come with onion rings..You can see the menu now

    The French kiss sandwisch
    Going down on a Sub 12 inch special

    Old El Paso Enchill Harders
    MacRoyale with nuts
    Baskin Lob Ins
    Kentucky Fried friggin

  7. #7
    Newbie RedTeam02's Avatar
    Join Date
    Jul 2013
    Last Online
    20-10-2013 @ 07:03 PM
    Posts
    41
    And special sauce.

  8. #8
    POTUS HOCUS
    david44's Avatar
    Join Date
    Aug 2011
    Last Online
    03-12-2018 @ 01:21 PM
    Location
    Inner Wrongholia
    Posts
    13,668
    Gives whole new meaning to

    "Supersize me"

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •