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  1. #1
    Hansum Man! panama hat's Avatar
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    A Slogan for Australia, Competition to Poll

    Australia has launched a marketing campaign to find a slogan that would suit Australia. This competition is open to select advertising agencies in Oz . . . following is the article.

    Now, I know that TeakDoor is a compilation of many nations' best and brightest and I'm sure we can come up with a slogan to best all slogans from the slick-haired ad execs.

    How about a competition among ourselves. Please PM me your slogan and I will set up a poll . . . not to worry, I won't send them in to Tourism Australia as your choices and suggestions would probably not be kosher for the airwaves:


    Lost for words, Australia craves a brand new label



    AUSTRALIA's search for a new identity to match New Zealand's successful ''100% Pure'' and South Africa's ''Rainbow Nation'' brands will see the Government put up $20 million to find it.
    The Trade Minister, Simon Crean, will today challenge the nation's marketing agencies to come up with a catch-all slogan, image or logo that best exemplifies Australia and promote it overseas.
    The brand will be launched domestically in February and internationally in May, at the Shanghai World Expo.
    ''We are much more than a nation of great people and great places,'' Mr Crean will say at today's launch.
    ''We have won 10 Nobel Prizes and we are a nation bursting with creativity and ingenuity. The Australian way is to underplay our achievements but this kind of modesty only surrenders the edge to our competitors.''
    The successful brand must have an ''unashamedly commercial focus'' to promote Australia as a tourist destination, and as a great place to live, do business, and invest.
    The exercise, an initiative of Austrade, trumps an idea put forward by a group of prominent businessmen - led by the former Qantas chief Geoff Dixon - for a ''Brand Australia Council'' to manage big industries such as tourism, education, resources and services.
    Mr Crean supported that idea last September at a tourism conference in Canberra.
    Representatives of the Brand Australia Council initiative are due to see Kevin Rudd within the next month to get the Prime Minister's support for the idea.
    At the same time the federal tourism body Tourism Australia is close to signing off on a new blockbuster advertising campaign to follow in the footsteps of the marketing campaign that hinged on Baz Luhrmann's epic movie Australia. Tourism Australia is believed to have been consulted by Mr Crean's office.
    Mr Crean will use today's launch to push back against protectionism, saying the brand project ''is another sign that we are not turning inwards and going down a path of a mandatory Buy Australia campaign''.
    With the world emerging from the financial crisis, Mr Crean will declare the ''protectionist push has been contained''.
    Tourism slogan Australia | Lost for words, Australia craves a brand new label



    So, come on people, send me your suggestions on PM and I will post a poll.

    A few questions to the poll:
    Should the suggested slogans be credited or remain anonymous?
    How long should the poll last for?
    How many suggestions per poster?
    As a reward should everyone involved give the winner a green?

    A bit if fun!

  2. #2
    Banned

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    This should prove interesting, if not amusing....
    Last edited by Rural Surin; 26-08-2009 at 09:13 AM.

  3. #3
    Thailand Expat
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    Quote Originally Posted by panama hat
    The Australian way is to underplay our achievements but this kind of modesty only surrenders the edge to our competitors.''


  4. #4
    Thailand Expat reinvented's Avatar
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    once were cricketers?

  5. #5
    Thailand Expat nedwalk's Avatar
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    i have always liked...'fuck off we're full'

  6. #6
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    Gallowspole's Avatar
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  7. #7
    Hansum Man! panama hat's Avatar
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    Come on boys, and girls, . . . send me PMs and I'll set up a poll . . .



    Quote Originally Posted by nedwalk
    'fuck off we're full'
    . . . enticing people to visit, nedwalk!!!

  8. #8
    Pronce. PH said so AGAIN!
    slackula's Avatar
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    This'll be fun

  9. #9
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    davearn's Avatar
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    Come to Australia - The highest taxation nation

    If you're broke, we will feed you and give you a house.
    If you are rich, we will tax you til it hurts and then squeeze you for more.

    If you are down and out , we will support you.
    If you are doing well, we will knock you down so you cannot get ahead.


  10. #10
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    Ukan Kizmiaz's Avatar
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    I reckon we could build on this song - keep the lyrics for the chorus and change the verses - maybe things like "where ya been?" "Wallys knob"


  11. #11
    Thailand Expat
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    I dunno that you can go past the old Queensland slogan of the Paul Hogan era...


    Australia, beautiful one day, perfect the next!

  12. #12
    Thailand Expat AntRobertson's Avatar
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    Here's my slogan:

    'Australia: Not New Zealand - But Hey, On the Brightside it's Only a Few Hours Away by Plane!'


  13. #13
    Sprayed On Member
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    Why a new slogan, image or logo? Why not some new and innovative cocktail?

    Everyone knows that's how you coin an identity!

  14. #14
    Thailand Expat
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    Quote Originally Posted by AntRobertson
    'Australia: Not New Zealand - But Hey, On the Brightside it's Only a Few Hours Away by Plane!'
    redded.

    and expect more.

  15. #15
    Hansum Man! panama hat's Avatar
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    Now you can see why there are two competitions . . . the Tourism Australia one and ours . . .


    PMs guys . . .

    Slackula, thanks for the suggestions, undoubtedly some will make it to the poll!

  16. #16
    Pronce. PH said so AGAIN!
    slackula's Avatar
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    1: Visit Australia: New Zealand is only a short flight away!

    2: Visit Australia, you'll be homesick before you clear customs.

    3: Australia: Come for the dingos, stay for the wild fires, race-riots and bogans.

    4: Visit Australia, learn how it feels to be the smartest person in the room.

    5: Australia: Home to the world's most appreciated departure lounges.

    6: Visit Australia and see the inhumanity of the UK criminal justice system first hand.

    7: Visit Australia, even the Dutch didn't want it.

    bibo ergo sum
    If you hear the thunder be happy - the lightening missed.
    This time.

  17. #17
    Thailand Expat AntRobertson's Avatar
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    Quote Originally Posted by kingwilly View Post
    Quote Originally Posted by AntRobertson
    'Australia: Not New Zealand - But Hey, On the Brightside it's Only a Few Hours Away by Plane!'
    redded.

    and expect more.
    'Australia: We Don't Have A Sense of Humor Like Our Kiwi Neighbours!'


  18. #18
    Hansum Man! panama hat's Avatar
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    Australia: One million Kiwis living here can't be wrong!


    Hmm, should I PM myself?


    Ok, I'll keep this alive until tonight to give those poor souls living in other time-zones a chance to tell us how wonderful Australia is and then I'll make it a poll.

  19. #19
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    Quote Originally Posted by AntRobertson
    'Australia: We Don't Have A Sense of Humor Like Our Kiwi Neighbours!'
    hmmmm, hows that old crap joke about Kiwis immigrating to Australia, improving IQ's on both sides of the Tasman?

    be more reds coming ur way!

  20. #20
    Pronce. PH said so AGAIN!
    slackula's Avatar
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    Quote Originally Posted by panama hat
    Australia: One million Kiwis living here can't be wrong!
    NZ: Pioneering offshore mental health care!

  21. #21
    Hansum Man! panama hat's Avatar
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    Quote Originally Posted by kingwilly
    hmmmm, hows that old crap joke about Kiwis immigrating to Australia, improving IQ's on both sides of the Tasman?
    Yes, that old chestnut . . .

    Quote Originally Posted by slackula
    NZ: Pioneering offshore mental health care!
    Ah, clever and cute . . . but quite insulting! Have a red! (well, as soon as I reload!)

  22. #22
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    Marmite the Dog's Avatar
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    Australians: Nice, but dim!

  23. #23
    Hansum Man! panama hat's Avatar
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    ^ That's as close to a compliment as I've heard you make about us, Marmite . . .

  24. #24
    Sprayed On Member
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    Australia, God Save the Queen.

  25. #25
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    Australia - 100 billion flies can't be wrong......

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