For an example you have some utility companies in the UK which are basically monopolies and with their guaranteed cash flow were generally regarded as about as safe as you can get, ignoring Corbyns threat to nationalise them should he ever get into No.10 Downing Street. Circa 4% divis increasing every year plus gradual rising share price and people were happy as it's all you want from a 'safe' share, now due to the pull back the divis on some of them are coming in at an eye watering 6% on current sp. People aren't going to stop using water and electricity.