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  1. #1
    Thailand Expat
    sabang's Avatar
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    U-Beer. Anyone tried it?

    Made by Singha, and only recently appeared out here. Actually, it is only available at one shop around here so far. I tried a few today, for the second time- it hardly busts the bank, at 53bht per bottle.

    We have a few worthy ale swillers on the TD team- just wondering if you may have tried it, and what your impressions were. I'll give you my tasting report tomorrow morning.
    probes Aliens

  2. #2
    Thailand Expat
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    Yep. It is just beer. If you bought me one I wouldn't refuse it.

  3. #3
    'ello 'ello 'ello Luigi's Avatar
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    Saw the bottles but didn't buy any. The marketing and packaging looks like it's trying to be some sort of new age trendy beer for 18 year olds.

  4. #4
    Being chased by sloths DJ Pat's Avatar
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    Tastes quite nice, easy to drink a lot quickly, no aftertaste like some Thai beers.

    Will need to test drive it at home properly without it being drowned in ice.

  5. #5
    Thailand Expat
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    It seems the TD boozers brigade have all retired and gone to heaven.

    Anyway, I was a bit reticent to try this stuff, given previous tastings of Cheers and Archa. Bleggh. But in the end I did- first session was just two bottles.

    Rather nice actually- I was surprised. A bit fruitier than Thai beers, kinda Euro style (more hoppy?). Left no dry tasting Changover effect either.

    Second session was worthy, yesterday morning- five bottles. Just in the mood I guess (and heck, Songkhran). Quite enjoyable, and equally to the point- went home for my traditional siesta, woke up feeling quite fine. No dry mouth to speak of, absolutely no Changover (after five bottles of that stuff jeez- my mouth feels like the bottom of a budgie cage). It even felt easier compared to Leo, but it's the same alcohol content.

    So a worthy addition to the utterly mediocre Thai beer range. Try it! You might just like it too.

  6. #6
    Thailand Expat
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    ^ How do you rate it against Tiger? I think my taste buds are shot?

  7. #7
    Thailand Expat misskit's Avatar
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    I tried U a couple of weeks back. Thought it a bit weak tasting. I'll stick to Heineken and Dark Beer Lao, thank you.

  8. #8
    'ello 'ello 'ello Luigi's Avatar
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    Any idea of the calorie count?

    I think San Mig Lite is 100, Singha 130, Leo 160.

  9. #9
    Thailand Expat
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    Just run them off?

  10. #10
    Thailand Expat
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    Quote Originally Posted by Luigi
    Any idea of the calorie count?
    None, sorry.
    Quote Originally Posted by misskit
    Thought it a bit weak tasting.
    I think the marketing whizz would describe that as 'easy drinking'. In other words, yes it is.
    According to some marketing blurb, it is 'designed for the younger generation' and 'modelled after German lager'.

    Quote Originally Posted by misskit
    I'll stick to Heineken and Dark Beer Lao
    I'll leave Heineken to the trendies, but dark Lao- now that breeds a good question.
    Cambodia (pop'n 15.5mm) has ABC stout & Angkor extra Stout. Several others too.
    Laos (pop'n 3,3mm) has Dark Beer Lao.
    Malaysia (30mm) brews Guinness Stout, & Anchor Stout. All worthy beers.
    But Thailand (67mm) only brews insipid lagers in it's cozy beer duopoly.
    Poor show. What gives, Thailand?
    Last edited by sabang; 10-04-2017 at 03:57 PM.

  11. #11
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    Quote Originally Posted by sabang View Post
    It seems the TD boozers brigade have all retired and gone to heaven.

    Anyway, I was a bit reticent to try this stuff, given previous tastings of Cheers and Archa. Bleggh. But in the end I did- first session was just two bottles.

    Rather nice actually- I was surprised. A bit fruitier than Thai beers, kinda Euro style (more hoppy?). Left no dry tasting Changover effect either.

    Second session was worthy, yesterday morning- five bottles. Just in the mood I guess (and heck, Songkhran). Quite enjoyable, and equally to the point- went home for my traditional siesta, woke up feeling quite fine. No dry mouth to speak of, absolutely no Changover (after five bottles of that stuff jeez- my mouth feels like the bottom of a budgie cage). It even felt easier compared to Leo, but it's the same alcohol content.

    So a worthy addition to the utterly mediocre Thai beer range. Try it! You might just like it too.

    Taste [or lack of it] is one thing....but what of the alcohol content?

  12. #12
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    5.0

    BANGKOK, Thailand, Feb. 6, 2017 /PRNewswire/ -- U Beer, a new lager produced by Singha Corp, the original Thai brewery since 1933, is the latest addition to Thailand's domestic beer market.

    Since December, Thailand's local beer lovers as well as international visitors have been able to enjoy the fresh new taste of U Beer, a new brand adding to the Singha and Leo Beer, the market leading brands already brewed by Singha Corp., a company also known as Boonrawd Brewery.


    U Beer, inspired by European lager, offers a smooth taste, brewed for the new generation with its hip modern label design.

    U Beer, a lager with alcohol volume of 5.0%, is available at selected venues around the country in two bottle sizes, 620 Ml and 320 Ml.

  13. #13
    Thailand Expat reinvented's Avatar
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    hip modern label design? its blody blank yellow can
    saw it in 7, gave it a miss and went for that orange shite cheers stuff, i was fooled by their success with the riceberry cheers which is quite good
    made the mistake of red horse last night, tastes like diesel
    we won it at wemberlee
    we on it in gay paree...

  14. #14
    Thailand Expat
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    Quote Originally Posted by sabang
    But Thailand (67mm) only brews insipid lagers in it's cozy beer duopoly.
    You answered your own question. Thailand is not a free market economy.

    Quote Originally Posted by aging one
    brewed for the new generation
    Who don't even know what they want. Too busy trying to sniff the barmaid's apron.

  15. #15
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    Tried it last month. Won't bother again. A bit lighter in colour than the rest of the run of the mill lagers here and held a good head (probably because it was fresh). Nothign to write home about.


  16. #16
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    Quote Originally Posted by Luigi
    The marketing and packaging looks like it's trying to be some sort of new age trendy beer for 18 year olds.
    Quote Originally Posted by aging one
    U Beer, inspired by European lager, offers a smooth taste, brewed for the new generation with its hip modern label design.
    Credit where credit due.

  17. #17
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    Quote Originally Posted by sabang
    hardly busts the bank, at 53bht per bottle.
    This is for the bigger bottle, I'm assuming?

    Quote Originally Posted by aging one
    U Beer, inspired by European lager, offers a smooth taste, brewed for the new generation with its hip modern label design.
    They should actually try brewing something with....I don't know....hops in it for starters.

  18. #18
    Custom user Neverna's Avatar
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    Quote Originally Posted by redhaze View Post
    Quote Originally Posted by aging one
    U Beer, inspired by European lager, offers a smooth taste, brewed for the new generation with its hip modern label design.
    They should actually try brewing something with....I don't know....hops in it for starters.
    Yes, then it would be a hip hop beer.


    I'll get me coat.


  19. #19
    TD Fat Club VP Dillinger's Avatar
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    That's a big bag of gear mate

  20. #20
    R.I.P.
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    Quote Originally Posted by Dillinger View Post


    That's a big bag of gear mate

    Daily meds.... 8 tablets.

  21. #21
    Being chased by sloths DJ Pat's Avatar
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    Nice neutral colour.

    (the curtains)

  22. #22
    Thailand Expat
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    Looks like one really weird smiley.



  23. #23
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    I drank it for a week during the Hua Hin cricket sixes and thought it was better than any other beer previously brewed in Thailand including Heineken, Tiger and San Miquel.

  24. #24
    Custom user Neverna's Avatar
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    I fancy one now but there was none in the 7-11.

  25. #25
    Thailand Expat
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    Quote Originally Posted by soibeer
    I drank it for a week during the Hua Hin cricket sixes and thought it was better than any other beer previously brewed in Thailand including Heineken, Tiger and San Miquel.
    If it doesn't taste like piss then you are probably right.

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