Results 1 to 9 of 9
  1. #1
    Member
    harrybarracuda's Avatar
    Join Date
    Sep 2009
    Last Online
    Today @ 12:07 AM
    Posts
    61,248

    The Currant Bun is back

    It seems they aren't getting enough revenue to make it work.

    Britain's Sun tabloid to tear down paywall to boost readership
    Source: Reuters - Fri, 30 Oct 2015 16:12 GMT

    By Angus Berwick

    LONDON, Oct 30 (Reuters) - Britain's biggest-selling newspaper the Sun is to take down its online paywall, after the Rupert Murdoch-owned tabloid failed to win enough readers in the latest troubled digital experiment for a traditional publisher.

    The scrapping of the online subscription, introduced in 2013, marks the failure of the Sun to carve out a niche online, unlike its fierce rival the Daily Mail, which boasts one of the most popular websites in the world.

    The decision to remove the paywall is also the first strategic change from Rebekah Brooks since she returned to oversee the Sun and its stablemate the Times as the chief executive of Murdoch's British newspaper arm.

    Brooks, who returned to the company in September, had spent the previous four years clearing her name after she was accused of being part of a criminal phone hacking campaign to dig up news stories.

    "I have every confidence that this digital evolution will ensure that the unique space the Sun occupies in British culture will be preserved - and enhanced," Brooks said in a note to staff.

    The website will be free to read from Nov. 30, although some paid-for products will be retained.

    The paper's implicit admission that people were not willing to pay online for its brand of witty journalism comes as the media industry is divided over whether paywalls or online advertising are the remedy to the sector's struggles at a time of declining print revenue.

    "For popular journalism generally, I think it's incredibly difficult to run a subscription model for that kind of content," Douglas McCabe, a media analyst at Enders Analysis, said.

    "This isn't premium financial information," he added.

    Newspapers that have made a success of online paywalls include the Financial Times, the New York Times and Murdoch's Wall Street Journal and the Times of London, which will keep the payments, despite the change at its sister paper.

    The move to scrap the paywall, the only one to be used by a British tabloid, is designed to rejuvenate the paper.

    In September it had 1.1 million unique browsers a day, according to ABC data, far behind the Daily Mail on 13.4 million and the Mirror Group titles on 3.9 million. Actual sales of the Sun newspaper fell by 34 percent in Brooks' absence.

    McCabe said he expected the newspaper to now develop their social media strategy and to try to deliver as big an international audience as possible for advertisers.

    "They do have a very powerful brand, and I don't think that brand has been destroyed in any way. It still has real resonance in the marketplace," he said. (Reporting by Angus Berwick; Editing by Alison Williams)

  2. #2
    Thailand Expat
    wasabi's Avatar
    Join Date
    Dec 2012
    Last Online
    12-10-2019 @ 05:42 AM
    Location
    England
    Posts
    10,954
    The Mince Pies are back on Shops shelves as Christmas is nearly here.

  3. #3
    Thailand Expat
    wasabi's Avatar
    Join Date
    Dec 2012
    Last Online
    12-10-2019 @ 05:42 AM
    Location
    England
    Posts
    10,954
    Can't see this news splashed all over the Suns front page.

  4. #4
    Thailand Expat

    Join Date
    Mar 2011
    Last Online
    16-10-2019 @ 12:30 PM
    Posts
    36,452
    Blueberry muffins are swell...Some may simply choose toffee...

  5. #5
    Utopian Expat Chittychangchang's Avatar
    Join Date
    Nov 2013
    Last Online
    @
    Posts
    14,015
    Anyone read that hatchet job the Sun did about Thailand and romance tours last week?

    Good job no one reads the rag anymore, there's not anything to look at on page 3 either.

    RIP The Sun

  6. #6
    ความสุขในอีสาน
    nigelandjan's Avatar
    Join Date
    Jan 2009
    Last Online
    @
    Location
    Frinton on sea and Ban Pak
    Posts
    12,926
    I feel not only the hard paper copy Sun is on its deathbed I feel the writing is well and truly on the wall for all hard copy papers

    Papaerboys and girls soon to be seen only in Tussauds

  7. #7
    POTUS HOCUS
    david44's Avatar
    Join Date
    Aug 2011
    Last Online
    12-10-2019 @ 11:14 AM
    Location
    Inner Wrongholia
    Posts
    13,668

    Read?

    Quote Originally Posted by Chittychangchang View Post
    Anyone read that hatchet job the Sun did about Thailand and romance tours last week?

    Good job no one reads the rag anymore, there's not anything to look at on page 3 either.

    RIP The Sun
    Not sure about read, but it's no 7 in the world and first in the UK where only 2 papers exceed a million daily.

    https://en.wikipedia.org/wiki/List_o...by_circulation

    Sun almost 2 million ,perhaps it's cheaper than cat litter whith runner up The Daily Fail on 1.6million probably since online banned here it's bought by expats who need to be reminded why they hate brown people despite being rejected by white women

    My rag is only read by 61.ooo remedial spellers but it eschews comics breasts and royal gossip for actual news.

    The Independent 61,338 it's dumbed down cheap chav arsewipe cousin sells amost 400k
    i 280,351, it is aimed at slower readers north of Watfrd who aspire to a good seeing to a bong some ale and unlimited pies.

    The table is a reflection of UK in 1966 era of colliers smoking a whippet on the way tp jam butty mine The Mirroe sold over 5 million, while toilet tissue sales were lower.

    For all you young shavers amused by thai food on banana leaves and wraps, IN 1966 on way home from work I'd get thrupence worth of chips served in newspaper
    I used to have a job at a calendar factory.
    I got the sack because
    I took a couple of days off.

  8. #8
    Thailand Expat Jesus Jones's Avatar
    Join Date
    Aug 2008
    Last Online
    22-09-2017 @ 11:00 AM
    Posts
    6,952
    When the mainstream produces bullshit and lies on important facts, it is not surprising. These are not the only agencies whose reader numbers are tumbling.

  9. #9
    Thailand Expat
    kmart's Avatar
    Join Date
    Dec 2008
    Last Online
    Yesterday @ 03:40 PM
    Location
    Rayong.
    Posts
    10,803
    Good. Bums and tits comic for the semi-literate. Without the tits anymore.

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •