I don't know why there are fanny wipes getting in a twist about this. Any video that blurs out animals faces gets the thumbs up from me.
Marmite advert faces ban as animal welfare campaigners either love it or hate it
The makers of Marmite have stayed true to their "love or hate it" ethos after broadcasting an advert parodying the work of animal welfare campaigners, which received hundreds of complaints.
The advert features Marmite welfare officers visiting the homes of people who are neglecting their jars of yeasty spread and rescuing them from a life of abandonment.
One officer gets particularly choked up after finding a "baby Marmite jar" lingering at the back of the kitchen cupboard virtual unused.
"I just hadn't seen one that small," the officer says to his sympathetic colleague.
The tongue-in-cheek ad provoked 250 complaints to The Advertising Standards Authority (ASA) after it made its debut broadcast on Monday.
People took to social networking sites to complain, one Facebook user said:
"Your new advert is very bad taste. Animal abuse is no laughing matter and think it's very wrong to jokingly use such a subject as a marketing scheme to increase your sales."
However animal agencies, such as PETA have welcomed the campaign saying it reminds viewers of the hard job that animal welfare officers do.
Video: Marmite advert faces ban as animal welfare campaigners either love it or hate it - Telegraph