Apple has retained its title as the 'coolest brand' in Britain for a fourth year - but challengers are emerging in the form of Netflix and Instagram, according to an annual survey.
The CoolBrands top 20 has seen luxury names lose out to make way for six new entries including the home system Sonos, as its more established competitors Bose and Sony dropped out.
Other new entries are Spotify, suggesting some competition for Apple Music, Adidas and the healthy foods retailer Whole Foods Market. Coming second in the list is Ray-Ban, followed by Glastonbur
Apple tops CoolBrands list for 4th year in a row after beating Ray-Ban and Glastonbury | Daily Mail Online