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  1. #1
    Thailand Expat
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    San Miguel reveals big plans for Thai market

    After acquiring the brewing facility of Thai Amarit Brewery in Pathum Thani in 2004, San Miguel Corp, the Philippines-based conglomerate, aims to become a major player in the overall beverage market in Thailand by launching an extensive line-up of non-alcoholic drinks.

    After introducing its flagship SunBlest brand of 40-per-cent fruit juice to the Thai market last October, the company is planning to expand its range of non-alcoholic beverages to include drinking water and "functional" drink products over the next couple of years. It explained that functional drinks include beauty and collagen drinks, which have gained popularity in markets like Japan.
    The expansion of the company's non-alcoholic beverages will be supported by its Bt1.4-billion manufacturing plant in Rayong, which was completed two years ago.
    "2007 will mark our first step towards becoming a key player in the total beverage market in Thailand," said San Miguel Marketing (Thailand)'s marketing and sales director, Chirawan Assavanich.
    "Next month, we will launch our new drinking water under the Nam Fa brand. It will be distributed in 1.5-litre bottles in some focused areas of the eastern region, including Chon Buri and Rayong, for market testing and to get feedback from consumers. The testing period will take about six months before any decision is made to distribute the drinking water nationwide.
    "We are also interested in launching other non-alcoholic beverages, such as functional drinks, which have high market potential," she said.
    San Miguel acquired Natural Food, a leading Australian fruit-juice manufacturer, four years ago and began importing its Berri brand of 100-per-cent fruit juice to the Thai market at the beginning of last year.
    Chirawan said San Miguel is one of the biggest conglomerates in the Philippines, with diversified products including beer and alcoholic beverages, non-alcoholic drinks - including fruit juice, tea and coffee - and packaging.
    The company is also the bottler of Coca-Cola in the Philippines.
    "In Thailand, we have seen great business potential in diversified non-alcoholic beverages such as fruit juice, drinking water and functional drinks because Thai consumers have increased their concern for their health," she said.
    "We want to make ourselves a key player in the overall beverage market in Thailand in the next three to five years."
    Thailand's total fruit-juice market is worth Bt5 billion, Chirawan added. About Bt2 billion is taken by 100-per-cent fruit juices and the rest by 40-per-cent fruit-juice products.
    The company expects its Berri imported 100-per-cent fruit juice to generate sales of Bt10 million this year. A further Bt200 million will be earned by its SunBlest 40-per-cent juice in the same period.
    "We are also discussing, with two or three individual agents, the export of our fruit-juice products to neighbouring markets such as Singapore, Malaysia, Laos and Cambodia, as well as the Middle East, by the middle of the year," Chirawan said.
    Kwanchai Rungfapaisarn
    The Nation

  2. #2
    The Pikey Hunter
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    Wish they'd have a plan to teach the Thais how to brew decent beer.

  3. #3
    I am in Jail
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    Yeh, I want to see San Miguel and Red Horse at Pilipino prices in my local cornershop, not some plastic-flavoured, bright-coloured Berri!

  4. #4
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    Quote Originally Posted by Gerbil View Post
    Wish they'd have a plan to teach the Thais how to brew decent beer.
    Thank God for Beer Lao

  5. #5
    Roc
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    Compared with most lagers San Miguel is
    good stuff.
    We've already had a visit from the company rep.
    The promo is buy 2 get one 1 free so the missus has
    ordered a fridge load!!!

  6. #6
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    Lager is bad stuff anyway, time for a good pilsner.

  7. #7
    KID
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    very good beer and goes down good in the hotter climates !!!

  8. #8
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    YES, the SAN MIGUEL BEER is VERY GOOD, kid!!!

  9. #9
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    Isn't San Miguel just spanish piss instead of real beer?
    I think Wal Mart is selling it.

  10. #10
    KID
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    ^ you showed that you absolutely have no taste in beer with that post

  11. #11
    Not an expat
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    Uh, who are you to judge?

  12. #12
    KID
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    The Beer God !!!!!!!!

  13. #13
    lom
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    ^ Go get yourself another Budweiser

  14. #14
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    Quote Originally Posted by Fabian View Post
    Isn't San Miguel just spanish piss instead of real beer?
    I think Wal Mart is selling it.
    Pretty much, unless you're a Seppo. They think McDonalds sells food!!

  15. #15
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    San Mig is definitely a good drop. One of the few beers I can handle warm for breakfast.
    Let me define that last sentence. 'Can' should read 'Could'. 'warm' out of necessity (no refrigeration or ice). 'breakfast' because I was young and silly on holiday on Boracay Island circa 1983.

  16. #16
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    "San Miguel Pale Pilsen" is 'light' in taste, similar to the Berlin Pilsners, perhaps. It's from the Philippines, the Spanish San Miguel originally came from there, but is under different ownership - never had one of those.

    Perfect as a thirst-quencher in hot cimates.

    Recently, there's a "San Miguel Ice" as well, now that tastes like piss.
    By contrast, the "Red Horse" has full flavour, but is very strong.

  17. #17
    KID
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    Got any home brewers in the crowd????

    Do any of you beer swilling swine even know what additive in beer causes you to have a hangover???

    Who here knows what a hydrometer is???

    Any one know what causes 97% of bad tasting brew --to taste bad????

    Whats the difference between lagers and ales??

    O.K. HERE IS AN EASY ONE FOR ALL THE EUROTRASH ON THE FORUM----- WHAT TYPE OF GRAIN IS MOST COMMONLY GROWN IN EUROPE AND WHAT TYPE IS GROWN IN THE AMERICAS, RESULTING IN THE --BIG DIFFERENCE-- IN THE TYPES OF BEERS EACH REGION COMMONLY BREWS???
    Last edited by KID; 22-01-2007 at 07:43 PM.

  18. #18
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    Quote Originally Posted by KID
    Do any of you beer swilling swine even know what additive in beer causes you to have a hangover???
    Alcohol?

  19. #19
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    Quote Originally Posted by KID View Post

    O.K. HERE IS AN EASY ONE FOR ALL THE EUROTRASH ON THE FORUM WHAT TYPE OF GRAIN IS MOST COMMONLY GROWN IN EUROPE AND WHAT TYPE IS GROWN IN THE AMERICAS, RESULTING IN THE --BIG DIFFERENCE-- IN THE TYPES OF BEERS EACH REGION COMMONLY BREWS???
    No need to shout.

    Barley isn't the most commonly grown grain in Europe but we use it because we know how to brew a good beer unlike you Americans.

    I have to admit the bavarians use wheat but it cannot be a coincidence that "bavarian" sounds similar to "barbarian".

  20. #20
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    Quote Originally Posted by Fabian
    Barley isn't the most commonly grown grain in Europe but we use it because we know how to brew a good beer unlike you Americans.
    Exactly!

  21. #21
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    San Miguel is fine stuff - I can only drink the Heineken here - the local beer is just rank

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