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North Korea launches stress relieving beer
Friday July 03, 2009


ONE News

Communist North Korea's latest launch is sure to cause much frothing ... it is a locally brewed beer that promises drinkers it will help ease stress.

The impoverished state this week launched an advert on state TV for Taedonggang beer, a tipple it has been quietly brewing since shifting an entire brewery it bought in Britain to North Korea.

State TV shows almost no adverts, although programming about local factories is common, so the beer advert is a rare step towards commercialism.

Set to chirpy music and low-quality graphics, the ad opens with a glass filling with draught beer and the slogan: "Pride of Pyongyang."

In the ad aired on Friday, the beer is consumed by a miner dripping with sweat and served to well-attired urban dwellers by attractive young women dressed in traditional Korean clothes.

"It represents the new look of Pyongyang," said the ad, monitored on Friday in Seoul. "It will be a familiar part of our lives."

The brew has been sometimes available in South Korea. It sells at hotels for foreigners in the North Korean capital for around $1.50

tvnz.co.nz

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