12 June 2014 Last updated at 08:55
Thailand's ruling junta has ordered TV regulators to ensure that football fans will not have to pay to watch any matches at the World Cup. The military said it was part of its "happiness campaign", which has seen a number of policy gimmicks, such as free haircuts and concerts.
In an attempt to subdue opposition to the coup, the military has been running a charm offensive alongside its repression.
The BBC's Jonathan Head in Bangkok says ensuring the World Cup can be watched by everyone is central to this so-called happiness campaign.
The RS broadcaster had already bought the rights to the matches and planned to allow only a third to be shown on free-to-air channels.
To see all of them viewers would have to buy a decoder, at a cost beyond many poorer Thais.
So the military has ordered the national broadcasting regulator to negotiate a deal for all the matches to be shown at no cost.
RS is reportedly claiming $21.5m (£13m) in compensation.
BBC News - Thai junta orders free World Cup TV