Khao Sod English
Teeranai Charuvastra
BANGKOK — In the face of growing competition from private courier companies Kerry and Lalamove, the official post service unveiled a new marketing message evoking patriotism.
“Using Thailand Post service is showing gratitude to the country (Revenues go to the state to develop the nation),” the agency declared in a Tuesday banner which was quickly ridiculed on the internet.
The message drew salty criticism from netizens who say they are fed up with Thailand Post’s track record of delays, mishaps and even occasional damaged parcels.
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