Chinese company Taqu (branded as Touch in English), which was launching a rental service for sex dolls, quickly folded just two days announcing its launch on Thursday. Taqu was attempting to offer customers the chance to rent one of five different types of fully-functional silicone sex dolls for a daily fee of 298 yuan (£34), but apparently attracted the wrong kind of attention from China’s authoritarian government after its pitch of sharing sex toys with hundreds of strangers went viral online.
Touch had begun offering five different sex doll types for daily or longer-term rent on Thursday in Beijing but quickly drew complaints and criticism.
The company said in a statement on Weibo it "sincerely apologised for the negative impact" of the concept.
But the firm stressed sex was "not vulgar" and said it would keep working towards more people enjoying it.
Touch told the BBC the rental service had operated for two days and had garnered a lot of interest and requests.
"We prepared ten dolls for the trial operation," a company spokesperson said via email, adding that they received very positive feedback from users.
"But it's really hard in China," the firm wrote, saying there had been a lot of controversy with the police over the issue.
Chinese sex doll rental service suspended amid controversy - BBC News