Seems the whole episode is just a money making online industry, adopted and exploited worldwide.
Mueller Indictment - The "Russian Influence" Is A Commercial Marketing Scheme
"You have a bad online reputation? Prigozhin can help. His internet company will fill the net with positive stories and remarks about you. Your old and bad reputation will be drowned by the new and good one. Want to promote a product or service? Prigozhin's online marketeers can address the right crowds."
"One builds pages with "hot" stuff that hopefully attracts lots of viewers. One creates ad-space on these pages and fills it with Google ads. One attracts viewers and promotes the spiked pages by buying $3 Facebook mini-ads for them. The mini-ads are targeted at the most susceptible groups. A few thousand users will come and look at such pages. Some will 'like' the puppy pictures or the rant for or against LGBT and further spread them. Some will click the Google ads. Money then flows into the pockets of the page creator. One can rinse and repeat this scheme forever. Each such page is a small effort for a small revenue. But the scheme is highly scaleable and parts of it can be automatized."
"Point 32:
Defendants and their co-conspirators, through fraud and deceit, created hundreds of social media accounts and used them to develop certain fictitious U.S. personas into "leader[s] of public opinion" in the United States.
The indictment then goes on and on describing the "political activities" of the sock-puppet personas. Some posted pro-Hillary slogans, some anti-Hillary stuff, some were pro-Trump, some anti-everyone, some urged not to vote, others to vote for third party candidates. The sock-puppets did not create or post fake news. They posted mainstream media stories.
Some of the persona called for going to anti-Islam rallies while others promoted pro-Islam rallies. The Mueller indictment lists a total of eight rallies. Most of these did not take place at all. No one joined the "Miners For Trump" rallies in Philly and Pittsburgh. A "Charlotte against Trump" march on November 19 - after the election - was attended by one hundred people. Eight people came for a pro-Trump rally in Fort Myers.
The sock-puppets called for rallies to establish themselves as 'activist' and 'leadership' persona, to generated more online traffic and additional followers. There was in fact no overall political trend in what the sock-puppets did. The sole point of all such activities was to create a large total following by having multiple personas which together covered all potential social-political strata"
"There you have it. There was no political point to what the Russian company did. Whatever political slogans one of the company's sock-puppets posted had only one aim: to increase the number of followers for that sock-puppet. The sole point of creating a diverse army of sock-puppets with large following crowds was to sell the 'eyeballs' of the followers to the paying customers of the marketing company."
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MoA - Mueller Indictment - The "Russian Influence" Is A Commercial Marketing Scheme