Actually, one shouldn't stereotype the owner simply because of his somewhat uncompromising looks and the market he's exploiting. He's actually reasonably articulate and comes across as eminently sensible and realistic with a self deprecatory style that's quite charming in contrast to his slap headed, tattooed hullkiness. I have heard him several times and quite like the guy.
However, his business model is still puzzling in that it is utterly dependent on volume which he may well get in peak season but certainly between May and November everyone suffers with numbers plunging south as in a precipice. The old days when a significant floating population of Brits living off their UK social security benefits infested Pattaya have long gone as indeed have the hundreds of blue collar oikish labouring classes who used to stay regularly for their two week shagfest holiday whenever they had accumulated a bonus bunce. Since 2008 those guys have just evaporated.
It did cross my mind his company may well be exploited as a conduit for others to use as a laundering opportunity for boiler room funds.
Kind of makes sense.