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  1. #1
    Thailand Expat Jesus Jones's Avatar
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    Explore the Unique Colors Crafted at Ford to Find the Perfect Hue for Your Car



    With more than 20 Ford vehicles and nearly 60 unique Ford-crafted colors in Asia Pacific – some created specifically for the region – Ford has a color for everyone



    · Regional design team develops and obtains inspiration from furniture shows, fashion trends and their own travels to create color concepts for Ford vehicles up to four years in advance



    · Pride Orange, created by the Asia Pacific design team and hero color for the Ford Ranger Wildtrak, was inspired by the strength and power of a pride of lions in the rugged African savanna

    Auto forum | Car and Motorcycle, Test and News | Thailand
    You bullied, you laughed, you lied, you lost!

  2. #2
    Pronce. PH said so AGAIN!
    slackula's Avatar
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    Wow!

    Crappy spart-part supply chain in Thailand, unreliable, that infamous design-by-committee look and so they decide to focus (pun intended) on the colours?

    Many elements go into choosing a name, including the actual color and the feeling it may evoke, and what vehicle it will be used on. Jeffrey Liu, manager, Color and Materials Design, Ford Asia Pacific. explained the creation story behind Pride Orange, the hero color for the Ford Ranger Wildtrak, which was developed by the Asia Pacific design team:

    “Pride Orange is a powerful and vibrant orange that is inspired by the rich and rugged aesthetics of the African savanna. The word ‘Pride’ itself is derived from the visual impact of a pride of lions – proud, strong and impressive. This is exactly what the customer should feel when driving the Ranger Wildtrak.”
    ......
    “Archon is a word that was used to refer to one of the nine chief magistrates in ancient Athens – a strong and powerful ruler. And the bronze color resonates with the gladiator armor and shield material used during that era,” explained Emily Lai, manager, Color and Materials Design, Ford Asia Pacific. “Therefore, this color has a warm and dark tone with a sparkling bronze highlight that glows and shimmers in the sunlight, giving it a luxurious yet sophisticated and powerful appearance.”

    Oh FFS. If I want to overdose on Sales and Marketing bullshit I'll go read something from Microsoft about how their technology is re-imagining the clouds.

    JJ, are you paid to C&P this garbage onto TD?
    bibo ergo sum
    If you hear the thunder be happy - the lightening missed.
    This time.

  3. #3
    Thailand Expat VocalNeal's Avatar
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    This what sprang to mind when I saw pride orange



    Or at best


  4. #4
    Thailand Expat
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    ^ & ^^

    A 'Gaelic Green' rep sent to both. A strong and bold green hue that represents green pastures under azure skies and flocks of haggis frolicking on cool autumnal morns.


  5. #5
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    Like a pig with lipstick, bulbous ugly old fashioned design.

  6. #6
    I am in Jail
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    There are only two legitimate colours for a motor vehicle:

    Eau de Nil (aka Land Rover green)



    Or Marine Blue


  7. #7
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    JJ, I know you were just taking the piss....

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