The Thailand expat forum for Travel, Lifestyle and Fun.

a. boozer · 19-12-2008, 09:14 PM

The Goldberg Brothers

The four Goldberg brothers, Lowell, Norman, Hiram, and Max, invented
and developed the first automobile air-conditioner. On July 17, 1946,
the temperature in Detroit was 99 degrees.

The four brothers walked into old man Henry Ford's office and
sweet-talked his secretary into telling him that four gentlemen were
there with the most exciting innovation in the auto industry since the
electric starter.

Henry was curious and invited them into his office. They refused and
instead asked that he come out to the parking lot to their car.
They persuaded him to get into the car, which was about 130 degrees,
turned on the air conditioner, and cooled the car off immediately.

The old man got very excited and invited them back to the office, where
he offered them $3 million for the patent.

The brothers refused, saying they would settle for $2 million, but they
wanted the recognition by having a label, 'The Goldberg
Air-Conditioner,' on the dashboard of Each car in which it was installed.

Now old man Ford was more than just a little anti-Semitic, and there
was no way he was going to put the Goldberg's name on two million
Fords.

They haggled back and forth for about two hours, and finally agreed on
$4 million and that just their first names would be shown.
And so to this day, all Ford air conditioners show Lo, Norm, Hi, and
Max on the controls.

So, now you know...

SEA Traveler · 19-12-2008, 09:47 PM

Hummm! What can I say except thanks Khun Booz!

19-12-2008, 10:01 PM

That was pretty good...

19-12-2008, 09:14 PM	#1 (permalink)
a. boozer Thailand Expat Last Online: Today 08:21 AM Join Date: Jul 2006 Location: Ban Chang, Rayong Posts: 1,522	The Goldberg Brothers The Goldberg Brothers The four Goldberg brothers, Lowell, Norman, Hiram, and Max, invented and developed the first automobile air-conditioner. On July 17, 1946, the temperature in Detroit was 99 degrees. The four brothers walked into old man Henry Ford's office and sweet-talked his secretary into telling him that four gentlemen were there with the most exciting innovation in the auto industry since the electric starter. Henry was curious and invited them into his office. They refused and instead asked that he come out to the parking lot to their car. They persuaded him to get into the car, which was about 130 degrees, turned on the air conditioner, and cooled the car off immediately. The old man got very excited and invited them back to the office, where he offered them $3 million for the patent. The brothers refused, saying they would settle for $2 million, but they wanted the recognition by having a label, 'The Goldberg Air-Conditioner,' on the dashboard of Each car in which it was installed. Now old man Ford was more than just a little anti-Semitic, and there was no way he was going to put the Goldberg's name on two million Fords. They haggled back and forth for about two hours, and finally agreed on $4 million and that just their first names would be shown. And so to this day, all Ford air conditioners show Lo, Norm, Hi, and Max on the controls. So, now you know...

Thread Tools	Search this Thread
Show Printable Version Email this Page	Search this Thread: Advanced Search
Display Modes
Linear Mode Switch to Hybrid Mode Switch to Threaded Mode

19-12-2008, 09:47 PM	#2 (permalink)
SEA Traveler Thailand Expat Last Online: Today 12:16 PM Join Date: Aug 2007 Location: USA & Ban Chang-Thailand Posts: 1,261	Hummm! What can I say except thanks Khun Booz!

19-12-2008, 10:01 PM	#3 (permalink)
watterinja Guest Posts: n/a	That was pretty good...

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)