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  1. #1
    Thailand Expat tomcat's Avatar
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    Enjoy kitto katsu!

    Demand for Exotic Kit Kats Is So High Nestle's Building a New Plant
    By Naomi Schanen

    Wasabi, green tea and sake aren’t just foods in Japan, they’re also a few of the many versions of Kit Kats offered in the country.

    While the wafer-and-chocolate snacks have been available in more than 300 flavors here for more than four decades, recent offerings from custard pudding to ginger have made the nation the go-to destination for picking up odd variations. They’re so popular among tourists that Nestle SA is building its first Kit Kat factory in 26 years to meet booming demand.

    It’s no surprise, then, that the archipelago boasts the world’s second-largest consumption of Kit Kats. Nestle Japan will start operating a second factory in the western city of Himeji from August dedicated to making upscale, pricier versions of the snack.

    That’s probably a safe bet, thanks to Japan’s tourism boom. Spending by visitors surged to a record 2.5 trillion yen ($22.5 billion) in the six months through June, according to the Japan National Tourism Organization. They’re also spending more on confectionaries, with candy consumption more than tripling over the past four years to 131 billion yen in 2016, according to the Ministry of the Environment.

    “We have Kit Kat back in Germany, but it’s not the same,” said backpacker Matt Borscak, 34. “The cultural touch makes it interesting. I bought a few packs of the wasabi ones, and I can’t wait to shock my friends.”

    A popular destination for fans of the snack is the Kit Kat Chocolatory in an underground shopping center connected to Tokyo Station, where Nestle sells high-end flavors that can fetch more than 1,500 yen per package. Boxes of gourmet seasonal flavors -- raspberry and grapefruit -- with some costing as much as 3,500 yen, or more than 10 times the cost of a regular bag of Kit Kats, are stacked across a counter, wrapped in gold paper. On Tuesday, Nestle Japan opened its renovated Chocolatory flagship store in Ginza, Tokyo’s main shopping district.

    "We take pride in our unique flavors and I think that makes Japan special in the Kit Kat world," Takuya Hiramatsu, a spokesman for Nestle Japan, said in a telephone interview, noting that the company offers 30 flavors now. He cited matcha as a favorite of tourists and locals alike, with visitors also snapping up flavors like wasabi, sake and purple yam.

    While Kit Kat chocolates debuted in the United Kingdom in 1935 and are an enduringly popular snack in North America and Europe, consumers in Japan embraced them in part because the product’s name sounds like “kitto katsu,” or “sure win” in Japanese. That has made them a popular gift for people about to sit for an examination, or take on an important project. Packages adorned with phrases like "Do Your Best!" and "Believe in Yourself!" are popular during school entrance exam season.

    ...for pics of new flavors and colors: https://www.bloomberg.com/news/artic...w-nestle-plant
    Majestically enthroned amid the vulgar herd

  2. #2
    Thailand Expat

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    Green tea chocolate- probably the only time that I'd actually prefer a cup of tea.


  3. #3
    Thailand Expat

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    Another Great British Insistute sold off in the 80s.

  4. #4
    hangin' around cyrille's Avatar
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    Quote Originally Posted by Chico View Post
    Another Great British Insistute sold off in the 80s.
    Ah yes, the 'KitKat Institute'.

    Not much education went on there...but excellent coffee breaks, apparently.


  5. #5
    Thailand Expat
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    ^^Used to work at the Rowntree's (and Terrys) plant in York in the 80's and early 90's. Still open as a tourist walk-through, but production farmed out to cheaper climes now, sadly.
    Last edited by kmart; 29-07-2017 at 10:59 AM.

  6. #6
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    I've tasted the macha green tea & strawberry kitkats, both brought by colleagues from trips to Japan. Liked the green tea more. Good that it's avsilable now (green tea flavor) in PI.

  7. #7
    Thailand Expat tomcat's Avatar
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    ...the semen-flavored kitkats are not only nutritious, but also low fat: those Japs think of everything...

  8. #8
    Fresh Seaman CaptainNemo's Avatar
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    Quote Originally Posted by Chico View Post
    Another Great British Insistute sold off in the 80s.
    ...but they still call York City's ground "Kit Kat Crescent", instead of Bootham Crescent, for some reason.

    Quote Originally Posted by kmart View Post
    ^^Used to work at the Rowntree's (and Terrys) plant in York in the 80's and early 90's. Still open as a tourist walk-through, but production farmed out to cheaper climes now, sadly.
    Terry's got turned into a housing development!

  9. #9
    Molecular Mixup
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    These are the only Kit-Kats worth eating-
    the negro 4 finger ones


    Wow 'tom'cat, with that opening post offering, for a second, I thought you had managed longer than a one liner...
    But no, it was all a quote from some unfunny spoof.
    Oh so brave of the article: it takes the piss out of the Japanese; how wonderfully PC..
    You couldn't even manage to raise your IT skills to the level of a 7 year old and include the photos; but call us lot the 'vulgar herd'.

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