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  1. #1
    Mid
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    comming soon to a moo baan near you ..............

    McDonald's on a roll with expansion
    By Nitida Asawanipont
    The Nation
    Published on July 31, 2008

    McThai, operator of McDonald's restaurants in Thailand, plans aggressive expansion and marketing in the second half of the year, following impressive sales growth in the first six months.

    It will open 1720 new branches nationwide in the second half. Ten of them will have drivethrough service, allowing customers to order and take delivery of food in their cars. The rest will be ordinary branches.

    CEO Hester Chew said the drivethrough branches would cost about Bt25 million each and the others between Bt13 million and Bt15 million. McThai opened only two new McDonald's branches in the first half.

    The company expects a recently launched marketing campaign, timed to coincide with the Beijing Olympics, to boost sales 20 per cent.

    Yesterday, it launched a new menu item called Fish 'n' Fries, and the company plans to spend Bt20 million on a marketing promotion called "Rak Krai Hai Kin Pla", which will run through August and September. The new Fish 'n' Fries is a temporary addition to McDonald's two permanent fishburger products and expected to help double its sales of fish burgers.

    The expansion and marketing plans follow doubledigit sales growth for McDonald's during the first half, while the rest of the quickservicerestaurant market experienced flat growth.

    The major factors contributing to the performance were the addition of new menu items, opening of new McCafe branches, renovation of 14 existing branches, introduction of 24hour delivery and extension of opening hours at many branches to 24 hours, Chew said.

    Of total sales, hamburgers contribute 60 per cent, while the rest comes from other food and beverages.

    The recent move by McDonald's competitor KFC to market its hamburger products actively after a decade of quiet sales does not worry Chew. He said the competitor's new burgermenu advertisements had helped his firm, because they reminded customers of McDonald's. KFC's entry into hamburger competition may also stimulate the entire market, he said.

    nationmultimedia.com

  2. #2
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    good2bhappy's Avatar
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    The last time I had a McDonalds was in Lahore
    Puris and chicken tikka, damn good!
    A burger is not really my thing, but if their main menu reflected the Thai diet I might try it

  3. #3
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    The only good thing about Maccy D's is breakfast McMuffins. The rest is shite i wouldnt feed to a dog let alone my kids.

  4. #4
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    I called into a McCafe in Central World recently.

    "Hot chocolate please"

    "Ten minutes"

    "I can get one from Starbucks quicker"

    "OK"

    I am still unsure as to why it would take ten minutes to make a hot chocolate.

  5. #5
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    Quote Originally Posted by melvbot View Post
    The only good thing about Maccy D's is breakfast McMuffins. The rest is shite i wouldnt feed to a dog let alone my kids.

    If Thailand only had breakfast McMuffins. They put the breakfast stuff on a hamburger bun and call it a sausage burgaaaa

  6. #6
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    Quote Originally Posted by chitown View Post
    Quote Originally Posted by melvbot View Post
    The only good thing about Maccy D's is breakfast McMuffins. The rest is shite i wouldnt feed to a dog let alone my kids.

    If Thailand only had breakfast McMuffins. They put the breakfast stuff on a hamburger bun and call it a sausage burgaaaa
    Might be different than the US but Im sure Ive had Mcmuffins here that are the same as the UK only about 1/3 the size.

  7. #7
    Thailand Expat Texpat's Avatar
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    McDonald's often (always?) has menu items that reflect local tastes.
    In Japan they have a full McChow menu -- chinese eggrolls and dim sum stuff. They also had a dreadful rice burger -- like chewing on a cardboard box.

    Say what you like about McDonald's, they're making money hand over fist and growing fast. I haven't eaten at a Micky D's in almost two years.

  8. #8
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    1,720 new branches in six months? Is that a typo?

  9. #9
    Days Work Done! Norton's Avatar
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    Quote Originally Posted by melvbot
    Might be different than the US but Im sure Ive had Mcmuffins here that are the same as the UK only about 1/3 the size.
    The Thai offering has been downsized. Primarily to reduce cost to fit market here. Burger King has not downsized portions and higher prices than Mac reflect it.

  10. #10
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    Thanks be to Allah there is no Mcshit in Udon yet, still time will cure that. Enjoy the slim issarn beauties while you can, the next generation with have the two axe handle wide arses. I tell my kids McDonald is made up of ground up cow heads, serves the purpose for now as they almost run past the one in pattaya.

  11. #11
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    Very interesting that TV documentory they done whereby they took a very fit man in the prime of his life and nearly killed him by way of a McDonalds diet.

    Why in the world would you want to eat that shit. KFC is far better.

    Finger Lickin Gook

    I also like the breakfast sausage McMuffins. The only thing worth eating on their menu IMO.

  12. #12
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    Quote Originally Posted by Loy Toy
    Very interesting that TV documentory they done whereby they took a very fit man in the prime of his life and nearly killed him by way of a McDonalds diet.
    I think you mean supersize me.

    and it was somewhat OTT

  13. #13
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    It should read 17-20 not 1720, Mcdonalds only has around 100 branches in the whole of Thailand.

  14. #14
    Mid
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    hummn , that changes things somewhat ..........

  15. #15
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    Quote Originally Posted by Mid
    hummn , that changes things somewhat ..........
    Yep, doubt the moo baans are going to have any soon. Tex will be devastated!

  16. #16
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    Quote Originally Posted by Fabian View Post
    1,720 new branches in six months? Is that a typo?
    No that figure is just for Sukhumvit road.

  17. #17
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    Quote Originally Posted by Thormaturge
    No that figure is just for Sukhumvit road.
    One next to every 7/11.

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