Bangkok Launches Read On The Move

[Mid]

Bangkok Launches Read On The Move Project
June 25, 2011



BANGKOK, June 25 (Bernama) -- The Bangkok Metropolitan Administration (BMA), in cooperation with nine taxi co-operatives, has launched the "Read on the Move" Project in the Thai capital in a bid to encourage urban commuters to read more books while riding in a taxi, Thai News Agency (TNA) reported.

Deputy Bangkok Governor Thaya Theepasuwan said that the initiative is part of the "Bangkok Read For Life Campaign" to promote more reading among taxi passengers, in particularly, as a way to spend their free-time wisely during their journeys in the city, as statistics showed that a Bangkokian spent a lot of time, or some 107 minutes per day on average, on the road.

Thaya acknowledged that, initially, some 50 taxis drivers have agreed to participate in the pilot project, and that each of them has been provided with a campaign sticker, a book bag with easy-to-read books and magazines contributed by several publishers, such as Satapornbooks, Nanmeebooks, Asiabooks and Amarin Printing and Publishing.

The Bangkok deputy Governor said that the BMA plans to expand the project's members to 500 in the near future and to extend the project's scope to cover other modes of public transport, including public buses, skytrains and underground trains.

bernama.com

[Jools]

To underscore this effort, the government is distributing 3 million Nu Hin comic books.

[Mid]

Nu Hin comic books.

https://teakdoor.com/thailand-art-and...2-noo-hin.html (Noo Hin)

[Satonic]

How long until the taxi drivers start crashing from being immersed in a good read?

[sabaii sabaii]

I always get offered material to read in taxis in Bangkok

Mainly Massage brochures though

[ataloss]

^^^^ A colleague had taught at CMai University for several years and was initially disappointed at how few students he had seen reading, even casually. Just a year or so later he was pleased to notice numerous students reading rather thick paperback books throughout the campus. Quick glances over their shoulders determined they were reading - yes, you guessed correctly, Nu Hin comic books and other 'cartoon' tomes usually with sexual themes. A casual stroll through the campus these days shows their scholastic pursuits have little changed.