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  1. #1
    Member Timber's Avatar
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    Advertising Value in Bangkok

    I've been forming a marketing plan for my business here in Bangkok. So far I've covered the potential local customers, working on tourist options via the internet. I've done a few things toward the expat market. Now I'm looking for my options in drawing the Bangkok area in general both Thai and Resident farang. There are alot of overpriced (IMO) ads available in mainstream media ie newspaper, tv, radio but I can't find conclusive information as to whether these actually work despite their large pricetags. I want to put some money into a smaller publication in Bangkok such as Big Chili or Whats On Bangkok. Can any one suggest a good publication to look into or other route of exposure that will be fruitful. Your help is much appreciated.

  2. #2
    Thailand Expat
    buriramboy's Avatar
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    Don't know if you have the same Bangkok, but in Pattaya there are at least 3 'news' channels aimed solely at farangs that are constantly advertising all businesses plus about 3 local newspapers, also plenty of Pattaya forums that offer free advertising to businesses, but like i said i have no idea about Bangkok.

  3. #3
    Member Timber's Avatar
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    ^BB, I don't own a tv but as far as I know there is only 2 channels here (that are not cable) that market to Farangs. Some insight on this from bkk residents would be helpful, there are probably more but I don't watch enough tv to know. I plan to extend my forum adverts a bit but I need some productive print media. Thanks for your suggestions.

  4. #4
    Not an expat
    Fabian's Avatar
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    Timber, as I already said, if you put a banner here you should update your website so you have at least a menu.

  5. #5
    My kind of town
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    Quote Originally Posted by Fabian View Post
    Timber, as I already said, if you put a banner here you should update your website so you have at least a menu.
    I don't think he is planning on having a set menu. It will change every day and he will have daily specials. Is that right Timber?

  6. #6
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    Marmite the Dog's Avatar
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    I think you have everything to be successful except for one thing; location. I sincerely hope I'm wrong, but I can't see there being enough customers in your area who appreciate your excellent food.

    That is your biggest stumbling block; getting people to make the effort to go out there on a regular basis.

  7. #7
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    While Pattaya is a shithole there are plenty of farangs here, both tourist and ex-pat if they are your target market, and while Pattaya is now blessed with quite a few decent eateries that have opened up in the last few years, there is still a market for a lot more IMO as most restaurants here can only be described as average at best. Maybe re-locate, lot cheaper in Pattaya aswell.

  8. #8
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    eventually try FOOD BY PHONE or alike, it may advertise your busines and people will try it delivered to their place...

    I heard this thing is popular in bkk, so at least lot's a people will know about you form there...

  9. #9
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    Looking on google maps you're near (?) the BTS/Subway route. Could advertise on there I suppose. It does look a weeny bit out of the way as MtD said.

  10. #10
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    Fabian's Avatar
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    Quote Originally Posted by buriramboy View Post
    While Pattaya is a shithole there are plenty of farangs here, both tourist and ex-pat if they are your target market, and while Pattaya is now blessed with quite a few decent eateries that have opened up in the last few years, there is still a market for a lot more IMO as most restaurants here can only be described as average at best. Maybe re-locate, lot cheaper in Pattaya aswell.
    Maybe better target to thais instead of foreigenrs, there are quite a lot of that folks in Bangkok.

  11. #11
    On a walkabout
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    Unfortunately Marmite is 100% right.

    Farangs in Bangkok don't seem to want to go too far off the beaten track I'm afraid.

    LOCATION<> LOCATION

    Luv to be able to help you mate but I think you have answered your own questions regarding publications. Maybe try some of the real estate/ trader magazines because they are free and most foreigners love to just look through them back in their hotel room or at home. You know the ones they give away for free in Villa and Foodland supermarkets. Bangkok trader is one and the owner (American) seems to be a nice helpful type of person.

    See you soon anyway and next time I am in Bangers
    Last edited by Loy Toy; 21-07-2008 at 10:43 PM.

  12. #12
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    I dont know how relevant this might be to a restaurant in BKK but sites like Facebook and Stumbleupon can run ad campaigns that are targeted to groups but I think theyre country rather than city specific. Cheap option as you set an amount per day to direct people to your site, $5, $10 or whatever.
    The Geek Shall Inherit The Earth

  13. #13
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    Marmite the Dog's Avatar
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    If you want including in Chef's XP I can sort you out a meeting with the owner. But, be warned, the food MUST be ready within 30 mins of you getting the order.

  14. #14
    Member Timber's Avatar
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    Quote Originally Posted by Fabian
    Timber, as I already said, if you put a banner here you should update your website so you have at least a menu.
    I have a menu for the website finished and will publish tonight. I've been debating the daily to weekly or monthly menu. I have found it is near impossible to train a new staff how to cook a daily menu so I've gone to a monthly set menu until I can train my team enough to keep up with a daily menu. I know its dumb to state that you have a menu on your site and not have one. The site in general needs a few updates, this is also my fault for not having enough media to launch a great site when that time came. I'm working on bringing it up to par now. I appreciate the constructive advice Fabian.

    Quote Originally Posted by chitown
    I don't think he is planning on having a set menu. It will change every day and he will have daily specials.
    There are still daily changing stuff like seafood and soups.

    Quote Originally Posted by Marmite the Dog
    getting people to make the effort to go out there on a regular basis.
    The idea I think is to get a good base of 1 time quarterly customers. There's a large enough population here to make a guy happy getting a small piece of that pie. In my neck of the woods it will take time to get that. On western models most restaurants are in the red until year 3 if not longer. Time is a bit cheaper here so I'm happy with it so far.
    Quote Originally Posted by buriramboy
    Maybe re-locate,
    Did it once already, now in a 1 year lease. I'm thinkin 2nd location in a better place to live than bkk
    Quote Originally Posted by forreachingme
    eventually try FOOD BY PHONE or alike
    On the drawing board, another reason to have a semi-set menu.

    Quote Originally Posted by melvbot
    (?) the BTS/Subway route. Could advertise on there I suppose.
    Pretty expensive from what I hear, outta my league I think.

  15. #15
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    Cheaper option for the BTS thing. Really fit bird handing out leaflets to businessmen.

  16. #16
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    Big Chilli is an option I use for looking for new food places. there are one or two others but I cannot remember their names,

    Have you joined the American chamber of commerce? visit the network meetings each month? In fact, the dutch, aussies, kiwis, french all have monthly meetings and you are welcome to visit any and all as a guest, good chance to hand out cards, meet people, eat and drink...

  17. #17
    Member Timber's Avatar
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    Quote Originally Posted by Fabian
    Maybe better target to thais instead of foreigenrs, there are quite a lot of that folks in Bangkok.
    Very true, I have monthly brochure/coupon flyers (in English & Thai) distributed within a few sq km of my place. The one going out next week has lunch/dinner menu w/15% off coupon. I'm interested in paying for a Thai add in a local Thai publication but havn't been able to find a good route yet.

    Quote Originally Posted by Loy Toy
    Farangs in Bangkok don't seem to want to go too far off the beaten track I'm afraid.
    If I could get a repeat customer every 3 months it would be doable. I've been getting that pretty consistently from the last place to this one. I manage to venture out to some off the beaten paths that often and I hope others do too.
    You are right though.

    Quote Originally Posted by Marmite the Dog
    MUST be ready within 30
    Another reason to set the menu. It sucks but realistically you have to have good turnover and experienced crew to pull it off well. We'll get there.

    Thanks for the help everyone.

  18. #18
    Thailand Expat AntRobertson's Avatar
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    Here I am with some wholly useless/pointless input...


    But something about your website logo and avatar always makes me hungry looking at it. Strange as it may sound it's enough to make me want to try your food.

  19. #19
    Member Timber's Avatar
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    ^Thanks Ant. Thats the idea

  20. #20
    Thailand Expat AntRobertson's Avatar
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    ^Well it either works really well or I'm a complete sucker for advertising!

    In all seriousness though, hopefully I'll get the chance to try your food for myself. Maybe sooner rather than later actually, I should be in BKK next week.

  21. #21
    សុខសប្បាយ
    EmperorTud's Avatar
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    You should have thought of this before you opened.

    But that is because you are a chef and not a businessman.

    You are now becoming the businessman!

  22. #22
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    Marmite the Dog's Avatar
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    Quote Originally Posted by AntRobertson
    Maybe sooner rather than later actually, I should be in BKK next week.
    You and Bob stay the fek away from me!

    Quote Originally Posted by kingwilly
    Have you joined the American chamber of commerce? visit the network meetings each month? In fact, the dutch, aussies, kiwis, french all have monthly meetings and you are welcome to visit any and all as a guest, good chance to hand out cards, meet people, eat and drink...
    A bit tricky when he's supposed to be cooking.

    Quote Originally Posted by Timber
    I'm interested in paying for a Thai add in a local Thai publication but havn't been able to find a good route yet.
    I'll ask my lass at work. She lives year you and comes from the type of Thai family you're looking to attract.

  23. #23
    Thailand Expat AntRobertson's Avatar
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    Quote Originally Posted by Marmite the Dog View Post
    Quote Originally Posted by AntRobertson
    Maybe sooner rather than later actually, I should be in BKK next week.
    You and Bob stay the fek away from me!
    You can't blame me for what happened last time, I'm blaming you!

    Screw it, Bob's not here let's both blame him!!

  24. #24
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    Quote Originally Posted by Marmite the Dog
    A bit tricky when he's supposed to be cooking.
    Wednesday nights, once a month per Chamber, usually different nights, so they aint clashing.

    Gotta be worth it in terms of advertising, even send one or two employees (as long as they are cute 28 year old thai chicks to hand out cards/menus...)

  25. #25
    Thailand Expat
    Marmite the Dog's Avatar
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    Quote Originally Posted by AntRobertson
    Screw it, Bob's not here let's both blame him!!
    OK. Sounds good.

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