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  1. #1
    Utopian Expat Chittychangchang's Avatar
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    Thailand’s first tanning salon opens in Bangkok



    “A tanning salon in Thailand? Isn’t that like trying to sell ice to the Eskimos?”
    That was the response from a friend when I mentioned I was going to visit a tanning salon in Bangkok that claims to be the first of its kind in the country.
    It’s a fair question, and one that CEO Jeff Amato has heard several variations of in the run-up to the opening of his new venture, BKKSUN.
    “Of course people have asked me ‘why are you opening in the sunniest place on Earth?’” the American laughed as he sat in his office in the newly opened salon in Sukhumvit, minutes away from Thonglor BTS.
    “But we have a lovely high season that lasts just two to three months and the rest of the year it’s too hot and uncomfortable to be outside if you’re in the city,” he added, explaining that ironically it's during these months that Bangkokians can be deprived of sunshine, and therefore a tan, as they take shelter in air-conditioned offices and malls away from the sweltering humidity of the city.
    Hopping in one of the tan booths or sunbeds at BKKSUN for just a few minutes could give them that much-needed hit of Vitamin D to pick up their spirits and release feel-good endorphins, he said.
    “You need sunshine in your life,” smiled the Missouri native, who fled the cold winters of the Midwest for the blazing heat of Thailand eleven years ago.
    Regardless of whether a tan salon can be a hit in Bangkok, it’s a welcome change from the pervasive skin-whitening craze here, from whitening creams, masks and soaps sold at every pharmacy and beauty counter, to racist adverts, competitions and even school vocab charts, all with the message that dark skin is ugly, while “white is winning”.

    However there is an emerging trend of more Thai celebs and role models celebrating and promoting darker skin, like Nonthawan “Maeya” Thongleng, a southern beauty with tan skin who beat out paler-skinned competitors in 2014 to be crowned Miss Thailand World.



    And with the recent launch of TAN Magazine which aims to promote healthy, sun-kissed skin, perhaps the tide is turning.
    “Tanning is trending,” Amato said. “Thai celebrities have really embraced tanning and I give them a lot of credit for starting this trend.”
    “The whole world loves Thai tan skin and I think promoting tanning is a great message for people.”
    The salon is in its soft opening phase, having launched around six weeks ago, and already has around 15-20 customers coming through its doors every day for spray tans and tanning booth sessions.


    Janie Tienphosuwan


  2. #2
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    Henrie's Avatar
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    I'll predict a thread title for next month.

    "Thailand’s first tanning salon closes in Bangkok"

  3. #3
    Thailand Expat
    Hans Mann's Avatar
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    This is a death blow to the whitening cream companies, yes.

  4. #4
    Thailand Expat Pragmatic's Avatar
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    Quote Originally Posted by Hans Mann
    This is a death blow to the whitening cream companies
    Good.

  5. #5
    Thailand Expat klong toey's Avatar
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    Might be good for umbrella sales.

  6. #6
    Thailand Expat
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    Must be catering for the hi so Farang female back packers.

  7. #7
    Thailand Expat
    taxexile's Avatar
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    Hopping in one of the tan booths or sunbeds at BKKSUN for just a few minutes could give them that much-needed hit of
    ......

    ....... malignant melanoma.

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