Clinton told to portray Obama as foreign
Mark Penn, the top campaign strategist for Hillary Rodham Clinton's campaign, advised her to portray Barack Obama as having a “limited” connection “to basic American values and culture,” according to a forthcoming article in The Atlantic.
The magazine reports Penn suggested getting much rougher with Obama in a memo on March 30, after her crucial wins in Texas and Ohio: “Does anyone believe that it is possible to win the nomination without, over these next two months, raising all these issues on him? ... Won’t a single tape of [the Reverend Jeremiah] Wright going off on America with Obama sitting there be a game ender?”...
...A key take-away from the article is that Clinton received a lot of accurate advice, including from Penn. He wrote a remarkably prescient memo in March 2007 about the importance of appealing to what he called “the Invisible Americans,” specifically “WOMEN, LOWER AND MIDDLE CLASS VOTERS” — exactly the groups that helped Clinton beat Obama in key states nearly a year later.
But no one synthesized and acted on the good advice...
...“What is clear from the internal documents is that Clinton’s loss derived not from any specific decision she made but rather from the preponderance of the many she did not make.”...
...The famous 3 a.m. ad, written by Penn and approved by Clinton, almost didn’t run: “In the days leading up to Ohio and Texas, the campaign kept arguing over whether to air the [3 a.m.] ad. With the deadline looming, Bill Clinton, speaking from a cell phone as his plane sat on a runway, led a conference call on Thursday, Feb. 28, in which he had both sides present their case. As his plane was about to lift off, it was Bill Clinton — not Hillary — who issued the decisive order: ‘Let’s go with it.’ "...