Originally Posted by
callippo
the Philippines is the only place in the world where Mcdonald's gets licked on sales in the burger-related market and where a local brand, like Jollibee wins hands down. There isn't anywhere else where that happened.
but the main reason why Jollibee did lick Mcdonald's was because Tony Tan realised that the Philippines wasn't a burger-and-fries kind of country, but a chicken-and-rice kind of country and devised menus to suit. Mcdonald's were caught out and basically reduced to copying Jollibee to try and make inroads, which to their credit, they have done. They have more of the market than they used to, but still not much compared to what they have in other places.
I don't know how many girls I've taken out to Jollibees, but it is a lot. Hardly any of them get a burger. They almost always get chicken-and-rice and spaghetti, and almost never a burger-and-fries.
I have never seen one but I heard US Jollibees were a bit sad and catered mainly to the large Filipino US diaspora and that they don't do all that well, with anyone else.